Luxury Daily
The authority in luxury news.
April 20, 2024
  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Nordstrom family circles back on plan to go private
  5. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. Dior takes a step towards film with latest perfume ad
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. At Lalique Group, crystal sales see slight increase
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and Personal Care

Celebrities cede ground in beauty sector to social media influencers: Launchmetrics

December 16, 2022

China's highly interconnected population places more trust in social influencer recommendations than celebrity promotion when deciding on beauty purchases. Image Credit: Launchmetrics China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics

 

By Marybeth Connaughton

Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Nordstrom family circles back on plan to go private
  5. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. Dior takes a step towards film with latest perfume ad
  9. Luxury Unfiltered: The mistake the luxury industry is making with AI
  10. At Lalique Group, crystal sales see slight increase
VIDEOS
More Videos

MORE IN Fragrance and Personal Care
Puig aims to go public with local IPO
Jo Malone goes antiquing for Scented Mementos campaign
Louis Vuitton scent master’s work revealed in ‘A Perfume Atlas’
Urban green space sets Hermès scent in motion
Prada Beauty spotlights convergence between makeup, technology
Chanel spotlights beauty segment with campaign trifecta



RECENT ARTICLES
Mandarin Oriental hosts charity gala in London
Alexander McQueen exec lands CEO role at Harvey Nichols
Nordstrom family circles back on plan to go private

‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule
Saks prelaunches seasonal styles from Prada