Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"741ae49f26bf1c72771442969ab15e73","s":"73912ebf631805e1"}
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