Food and beverage
December 16, 2022
The brand provides audiences with an intimate look inside its creative campaign in a new video featuring artist and collaborator Naima Almeida. Image credit: The Macallan
By Luxury Daily News Service
Scottish whisky maker The Macallan is taking a slightly different approach to holiday advertising – glitz and glamour aside, the brand is bringing audiences behind the scenes of an art-themed end-of-year activation.
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","iv":"3cc5dd403b56559d84aa754a97429318","s":"9f751e3c9e241050"}
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