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April 11, 2026
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Fragrance and personal care

Centering interactive elements, Acqua Di Parma goes all-in for holidays

November 14, 2023

Craftsmanship is at the core of the campaign. Image credit: Acqua di Parma With “Crafting Wonders,” the LVMH-owned perfumer is spreading festive cheer across its owned digital channels. Image credit: Acqua di Parma

 

By Zach James

LVMH-owned perfumer Acqua di Parma is taking a unique approach to its year-end activations.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. De Beers supports Desert Diamonds with bridal addition
  8. Subscribe now: $12 for 12 weeks
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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