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Q&A

Challenged watch industry propped up by vintage timepiece interest

January 22, 2018

Vacheron Constantin Historiques Cornes de Vache 1955 Limited-Edition for Hodinkee. Image credit: Vacheron Constantin

 

By Jen King

 

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1 thought on “Challenged watch industry propped up by vintage timepiece interest”

  1. Maryhelen Raciti-Jones says:
    January 26, 2018 at 2:07 pm

    I read this article and immediately thought of two things. One is the book, The Power of Moments: Why Certain experiences Have Extraordinary Impact by Chip Heath & Dan Heath ( Simon & Schuster, 2017). In the book, the authors investigate the four most powerful elements (Elevation, Insight, Pride, and Connection) that define what we remember and value in our lives. The element of “Connection” relates to the newfound interest in vintage watches — the focus on what a watch means to people emotionally rather than as defining status.

    My second thought was that I had captured this idea of a family vintage watch as an important element for a luxury designer, Isabel Marant, in one of my blog posts, “Remembering Everlasting Times: Isabel Marant’s “A Hand in My Hand Wristwatch “http://www.wristwatchredux.net/search?q=isabel .

 
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  4. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  5. Should luxury brands stop avoiding ecommerce?
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