January 22, 2018
Vacheron Constantin Historiques Cornes de Vache 1955 Limited-Edition for Hodinkee. Image credit: Vacheron Constantin
By Jen King
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I read this article and immediately thought of two things. One is the book, The Power of Moments: Why Certain experiences Have Extraordinary Impact by Chip Heath & Dan Heath ( Simon & Schuster, 2017). In the book, the authors investigate the four most powerful elements (Elevation, Insight, Pride, and Connection) that define what we remember and value in our lives. The element of “Connection” relates to the newfound interest in vintage watches — the focus on what a watch means to people emotionally rather than as defining status.
My second thought was that I had captured this idea of a family vintage watch as an important element for a luxury designer, Isabel Marant, in one of my blog posts, “Remembering Everlasting Times: Isabel Marant’s “A Hand in My Hand Wristwatch “http://www.wristwatchredux.net/search?q=isabel .