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Chanel connects with luxury consumers via mobile

August 4, 2009

 

By Giselle Tsirulnik

chanel1Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.

The Chanel Ready-to-Wear Cruise 2009-2010 application lets users get the latest news about the brand and find a boutique near them. Consumers can watch the Chanel fashion show right from their iPhone.

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  1. Schiaparelli begins Harrods takeover
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  4. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  5. Global secondhand market to hit $393B by 2030: ThredUp
  6. Force 10 collection leads Fred campaign
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