August 4, 2009
By Giselle Tsirulnik
Luxury brand Chanel is staying connected to its customers through an initiative that makes the mobile channel quite fashionable.
The Chanel Ready-to-Wear Cruise 2009-2010 application lets users get the latest news about the brand and find a boutique near them. Consumers can watch the Chanel fashion show right from their iPhone.
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