Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
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","iv":"66ea017912d48a6641434f095e62e423","s":"ec0c3ffdbdef3806"}