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Chanel, De Beers marry advertising with editorial content in T&C magazine

February 7, 2011

 

By Rachel Lamb

tc-185-febLuxury brands such as Chanel, Cartier, De Beers, Michael Kors, Harry Winston and Rolex are focused on pairing their advertisements with relevant editorial content when deciding their print media buying strategy.

The printed pages of Town&Country magazine provide readers with exactly what they want to see, both in editorial and advertising. While the Internet is littered with unwanted ads and promotions, specific brands are chosen for T&C that are of equal status to its readers.

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  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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