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Dec. 18, 2025
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Apparel and accessories

Chanel debuts playful take on the casting process

January 8, 2019

Chanel takes a chance on fragrances. Image credit: Chance

 

By Brielle Jaekel

French fashion label Chanel is taking a new chance on fragrance marketing by promoting four of its fragrances at once with a mockumentary-style film.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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  9. Ennismore picks Bangkok site for first-in-region SLS Residences
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