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Oct. 17, 2021
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Chanel expresses fragrance’s emotional power in earthy film

December 30, 2015

Still of Gisele Bundchen for Chanel Still of Gisele Bundchen for Chanel

 

By Staff reports

French fashion house Chanel is personalizing its fragrance marketing with a video featuring model and brand ambassador Gisele Bündchen.

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  1. Mobile reigns supreme as holiday shopping channel
  2. What luxuries China still craves from the West
  3. Introducing Luxury Women to Watch 2022
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Fifth Avenue Association launches historic walking tour
  6. Competing forces influencing retail’s future: Euromonitor
  7. Lexus sparks creativity through musical, multichannel campaign
  8. Leveraging consumers as a marketing channel the key in China
  9. Luxury needs authentication and authenticity to fight counterfeit goods
  10. Digital offerings, transparency necessary for brand success
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