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April 21, 2019
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Chanel expresses fragrance’s emotional power in earthy film

December 30, 2015

Still of Gisele Bundchen for Chanel Still of Gisele Bundchen for Chanel

 

By Staff reports

French fashion house Chanel is personalizing its fragrance marketing with a video featuring model and brand ambassador Gisele Bündchen.

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  1. Chinese travelers want personalized service, embracing experiential: report
  2. Travel advisors are hottest new thing that never went away
  3. Burberry uses Snapchat to share video and capture consumers' attention
  4. Galeries Lafayette creates in-store trip planner to ease shopping
  5. Chopard shines light on carefree brides-to-be
  6. Ralph Lauren uses interactive windows to launch line at Harrods
  7. Michael Kors protects brand reputation in Costco lawsuit
  8. 82pc consumers want to engage retail brands via mobile: study
  9. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  10. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
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