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June 16, 2019
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Chanel expresses fragrance’s emotional power in earthy film

December 30, 2015

Still of Gisele Bundchen for Chanel Still of Gisele Bundchen for Chanel

 

By Staff reports

French fashion house Chanel is personalizing its fragrance marketing with a video featuring model and brand ambassador Gisele Bündchen.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Dior goes for gold with flashy J'adore campaign
  3. Balmain lets consumers control the action in fall campaign
  4. Four Seasons walks the red carpet this Oscar season
  5. Ecommerce experience heightening consumers' retail expectations
  6. Estée Lauder spotlights skincare as sales surge
  7. Bleu de Chanel dives deep with new campaign
  8. Boomers still outbuying younger clientele in prime London market
  9. Emotion should not be underestimated in building customer loyalty
  10. What can luxury brands learn from the disrupted auto sector?
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