• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Chanel, Hermès rank as top brands worth premium pricing: survey

February 11, 2016

Image from Hermesistible microsite Image from Hermesistible microsite

 

The popularity of a widely bought brand does not always sync with consumers’ perception of its value and luxury credentials, according to a new survey by the Luxury Institute.

To read the entire article, please subscribe or sign in