Mobile
May 22, 2013
By Tricia Carr
French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.
{"ct":"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","iv":"c57179f2f9224aaa6204c9dd2113558d","s":"928fc883f8d11d0b"}
Share your thoughts. Click here