World’s leading luxury business publication
Sep. 20, 2017
  1. Tag Heuer reminisces on 150-year history in global exhibition
  2. Day's wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
  3. Tom Ford names lipsticks after inspirational women in designer’s life
  4. AR tools glean self-reliant beauty, skincare consultations
  5. Join our 2nd annual State of Luxury survey, receive exec summary
  6. Jewelry's investment option status outshines classic cars
  7. China set to become latest market to ban fossil fuel-powered vehicles
  8. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  9. Subscribe now: $12 for 12 weeks
  10. Kering Group sets business standard for CSR, says Dow Jones
The News and Intelligence You Need on Luxury

Subscribe today to access all of our content

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Chanel ranks at top of beauty industry’s brand intimacy chart: report

March 22, 2016

Image from Chanel 5tandard February issue Image from Chanel 5tandard February issue

 

By Jen King

France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.

To read the entire article, please subscribe or sign in
 
LATEST HEADLINES
MOST POPULAR
  1. Tag Heuer reminisces on 150-year history in global exhibition
  2. Day's wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
  3. Tom Ford names lipsticks after inspirational women in designer’s life
  4. AR tools glean self-reliant beauty, skincare consultations
  5. Join our 2nd annual State of Luxury survey, receive exec summary
  6. Jewelry's investment option status outshines classic cars
  7. China set to become latest market to ban fossil fuel-powered vehicles
  8. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  9. Subscribe now: $12 for 12 weeks
  10. Kering Group sets business standard for CSR, says Dow Jones
VIDEOS
More Videos

MORE IN Research
Jewelry’s investment option status outshines classic cars
Sephora, Net-A-Porter, Nordstrom ranked as leaders in personalization innovations
Luxury home sellers must keep residences up-to-date
Digital maturity required before brands can create effective localized content
Watchmakers turn to digital tools to woo watch-averse millennials
Department stores can use off-price subsidiaries to fight against resellers



RECENT ARTICLES
Day’s wrap: Dacor, Kering Group, Christian Louboutin, Dom Pérignon and Gucci
One-off Gucci dress centerpiece of Björk’s The Gate
Dom Pérignon uses prisms, light to drink the stars

Kering Group sets business standard for CSR, says Dow Jones
Subscribe now: $12 for 12 weeks
Dacor brings high-fashion aesthetic to home appliance marketing