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Research

Chanel ranks at top of beauty industry’s brand intimacy chart: report

March 22, 2016

Image from Chanel 5tandard February issue Image from Chanel 5tandard February issue

 

By Jen King

France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.

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  1. What will 3D printed makeup mean for the beauty industry?
  2. David Yurman celebrates summer, Solari collection on site
  3. Louboutin takes up space in childhood hangout
  4. Cartier big jewelry winner in Christie's record $109.3M royal Indian auction
  5. Affluent consumers unsatisfied with luxury marketing: YouGov
  6. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  7. Call for nominations: Luxury Women to Watch 2020
  8. Positive feedback, relevant information key to drawing in new consumers
  9. Bulgari incorporates Italian movie motifs into latest collection
  10. Mercedes allows long-term test drives for confident purchases
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