Research
March 22, 2016
Image from Chanel 5tandard February issue
By Jen King
France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.
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WY9ugHP5iM8agTSgh0gzemh\/x3Wwzx+HxgvGflPJZ7Jx6XrLT24Cgm0jh1jy0TugWipR2zydtE1nBFYX9PPaWLIIZNRvTV6zirc9xyie59Y0PZcaVl+Suj\/2c6SgXAhsk9I42ut8yQEE9LkKxNRBue1fonQJC3OvEjrr2+CrcNGSsW56iwyxRif9jjP2vFbbGHjkgLcbYKLpqzFFfYXspv1qnyRPH171Niib5o5qjZ90tB97ujSq\/u5C+Nb7h+tG92rS8nWTggNtxEE6qLORaz93AoQN1g7F2NRp0eKelAaSzPmMjollz11Ktq3u3xd\/33WZwouIo\/r7pTPPOL4K3pt4GEAif4fbKo5N548K2Oc+jJCv56g3NITUflksXkrQfH7TXIb2mkmhw7GKFfqeIXKnYgaNqG2otau5dfiifUYST9vM3LgFAbD79TQX4U73egkEm7w932PAfbdAae+CscSk3gez8IdK8PFdUXsoQs6\/Ak2o7JcDsX6DaP+sf+QEYW+Kdl5lsBXV21qLLqqB9lyxuWG2zf\/+GcnrxCj\/9m\/whPBtvqkPOZEFncqNaRZECTOAoYhSl0aOYiYHYWJM7CfzquTqv2P\/6T2C\/6oo1u2KqgOj2nMqGZTysY6N+U\/7FIiEiKC+S6TmeuCE85rLd9VAqlrLeXDk9gQ1ZVdOSFLb9G7Ra6z7j1rYEuph6RzyIlgAjetY9MEVVoSc3yMgmE9T86dzg4O5x0bAT9O3nbayziCznRkrvQ0hOPsLsh5VPMy9ehUKU0mIQFMwO0cOgLok3+WRuF2X\/OQykvQcNDCiqNT7LUoqIBh\/xXkGb8+0DsVglDwRSzhSCtvBLXo0tVt5cFwRlxeEU0kc7\/SF4wNymZ2Ft6toAu3v45hkRpW91Mpm8PqYB59RWSwITSWhFagKnSlPMzNBkCRA\/lfFKMu\/wO+2\/8w3j9rk71Ae5rim772VqaMCqDLl5C+HK18n6kwtzPt8yI90QnnsRQ41UU3lVG2wuy6WCt8RmLkz0+dOBFxHLmhWCdcMQZltqQLeqw2HGLS9RRZhHU\/HiCplsoqAifHRFfg7dwUe0eE0Q+GstE9NGUgXzbwDszj9riscAuEFiFHAPAwPRw84WefoCtxFcspK006aJ6qOB9hasbMMG\/0Lc1ujrrP8B18W9\/xdXoIOhQd5pMDKtMQC2+zmB+RUst60EjHMyFY9cuSRtPD04CGyH72e81QYenhZby\/5x2mvIrIV98\/Gvm8SvQZpsqGez9f8\/D9mOrXcbJnIj\/vF9I+na3GeodfQkGLrgR2iL3MNC82iwjtdXhh9Xt8lLc7W4lpn3lnteW7o+VKg\/cqU5ZuCCheAoSMopJIR7rW67b3CQrdi0CqcKKdnfsAFZ5f2J9UycSP4RSFVdD7RodHHKQ+FStGjFJkhnhHtbwI88dN48GFLk\/nPUFr4WklhBUx\/WCzZr7megZYOX8Ii3z8Sgo+KIg1MqKTVgHWca7ue7ImzO+XzeO23DmMyuTCLaRBSsXK9+qQ4nWDdoIMk1pfC+Y3X8+vHgfUA3jeDUecWncrjGmZrd2qgqi7\/AR\/nIwG7PGl7AKLfkqXBz8FROwYd764lFCqOhjvcO6bxUHoFlFbo3brbRe0Qp5qGwUY24YrKB3cehycTa\/HoScVQEQruR\/d3GeGMfKXSWabcQxQ3rLVzdh5itEPWI7yqqU8GUe8m2\/v+85ZyTx9kWazuVrfbzypbtihxQwY\/hZUp3uzfO0TEoGFcFh5THWAN0nHEFDL1agtskBIp0ZxY2ro0SP4kXLhz7JiW2F873sbngn4umk0sKZpu25Rq63QE+2aB4cEEwRNaxJwAs6ZFE2Ofm0mgFCyx53rEdMce85ulw1nF1sJyLkXyLcuU4OEgXLILzHig7S+LVfW6M8PSc3MaivS397b8fOSwz9sufyB73PGxxAaVhuE3fJdNhy+XavP6cSyTrHRzzwh25GcUtdd7bHcEkcukuvjYC8AMddfY+tYxh3Fd8kokK01IPqUsuOZp8gpPxWNJ83hN0Y31zkQ7yzxxMvDRuUzj5jkjcJ4GsMubbx92gdX7L5Ra7ittrNn7uPYFZ+KMryh+W+2jXEnbjLUzvUcURfNHOtJEt7nbrd+Dnf5Us+dsOWsSKecvzyuboFpDd9gyEMj43Quw0jhO\/nlEj8YJKNNXxVndY\/6y382MW6sTwj+26rckHSY4ykF0EAY4YT\/7wnkD5tgdWjto8sgBKm3YYTNr5zIfI+r2VvDG5llm9CLPyeBvGFk1aGnuk6JHDeoYVSWPUucpJln9jAL6W7a\/5J2LuErLH1hQbxocj+nvt4KqbzZj8bfECUWwUejvyEfawRQq01KyItJy0nA5K3otHkvPdB6b3o\/sumKERLiwvbhAdNM8JiXLXAbLcjmFlfODGEPrBuGXAKmkBTd73Aw2l2PJf\/cT3ZFBxGmyiQ1EZpsNpAMoFzjzXSfIzh14Rn2ulGQdxrmDAOx5aPnj9SkBT+VCU+NSOQp+bdOxySD9OqhylwPGTwNWjtlmFxpbiN8Ag\/9Lx86c+oFbEuHNbpbYbO+Ab8J+6JMDeB5bzqYAp3CXqqC1qVoXSfB7m+afIE71pngk6SIhBHcqcwRXdgnkcfnW7f\/1+PnoRlwItFNDGWZXdtkpMNW6ln\/Bvq407PEsfXz5Ve5SKIv\/lJ079zLGd0EBltExwx8AM7TbZgCkohks5qvOrS1ubhZgzmLQh2Sl00Xkujnf5V+LJ3WgSf0uTYY4ziDG9fsxUB\/5brPW7u9\/mwA3Z6H6hnuFWT7jvwmAfwBgKvNBggUKjJd802Uc5cTc7i3BHXJwm0jzDq889qm9pi11C+289OfZpwLhnZhCgrRw9DxnLIAVrpQ\/eq068GM7ADwA+RFLGtX82rdw9NlbgI23uqYPm0mDQc1f\/4wGJYii+4vTaLINVSUqZY4BwbMn9htEiUC4fBJD3tByT0FE2tG1spOOfUNZYrMH16PsnLGDqPo\/9Me3j1PxewEaKJ4KrDrm6bu8c8Pugc\/LtCPVXgkyhP7gO22qgugv0KVks0mWdEauWQN6lMIXBbrmO8Lk8F1c8NbaU6w57oQbYy8nnQ51B3R0hmN5dXYzHzpIe1eQQeFJiiqoRblTNWS94TEyiRA4nF3Ct0PLETN7j8GYGys7\/DhTBUeIv5\/adZuyPbjcvE3rKaun0fxLovXZYZQAXpsUSAzZM73yqIIIGus8UrJ2p8+u38Vt7+tsklEoUmU4UC4+Kr7d3sRyUezhoeLF3k5KJaSmwQKYae8MtMUJgzWWu7KeC0sGhVddOqsD6GTiPPWtJfB0FGmb2tkh3COz2ltxjJhrtUigzubL2EeMMssAoH9WDRuXix2+nll+QYqHXGQ0vqhjpXffyvjHTJQ+ha49PFd7lzo2FXUkwLoRmkFaBjBn30iokEAy4PBFeEHvgS06mZwT+bCCgrE4+gG7a2lw1e8xVQXboflAInqENnJPN8risi7FHVZRyfP1uJeY\/IbdcQfsXXHIVTWlvCC5WNGqlKIqxaH0aU6\/CSMzdTJuZ8qixdQnO+ha0cRNdLMAEz03pExqjB16YEK7TBq9j6Pr0Yw8KloEKpEanquop4ximMZwA5Ydvudnr1nJYdY96jKTlq57l6T2gwdFBV8RppwvEmvgNmbA2REsEPitFga\/FsM2apuPZ9bUW9NFFU7jUy71xqzmIScArki9hu3bePJlcM1wsWwYU8mBM\/QylDuZszTXGOyZ+n5wNkfIg29OjVGDP96B9cggr5bapvUVG4bn5oSmYlpvxJKO9IQq6OGenNiFMt3BKIFlQmQEQ5uWy+VEcG6vu2l2nrIFW4xP41rhznznJSj1RSya2Wxbwzg2GSdU7DMoEjQKy8Ho0Pykr8daCo5\/H8YaJQyp2UTE9o9VdHaEmPx2JjTcdmUjb2UBiDcMMxYmhkHW7rorWJydsZsJqPAphSP0CLcnqRbLySeRO73FQmmTjHHry5qGl4SFKpU9Gs71LUiZwxLzNYloGKOA4i4k6miF6tQjaD2NBmJSBUkXt24anW6XSRAr299H9LOY3Cn23ImD\/Ghp+2S5Nlf5SDhIP9V5X5uHJ0iT47Ub9GExwKpY0YcJycTVlmEf7VE7uzvACRzSJxkGh\/0ltjXZFVHH3rM\/1YKcOpytv5kh5+S\/m+RL\/IChbGPNrKegRXkP2OCzVqm+0E3AJCazXHKN0Sb8c3\/tEwQOyZqb7SSfCPTWRE7Ke\/7Z1A7ZNybtIToLF8peCVacl1iySWtcdAl68JYqOZPDAsvCJudZaBhfQX+TntlAwzeOD8p8XATjP9h7aqDg+xrg\/MxBX3oErF0rdSqrAek00VDgGi0FY5120Or+v9Vzlg7Rtxvp1gJRJnqDyRrTi6\/5F9RSUyqDq2HIuqSg4fWNjPoC9MoWyDRHrrP8IInas\/\/rD4RZ080LDALzhGbM5VHHxD5XXAfjofFgVtx8SMv6jFg1YQbZn04W+WNRzqEPUNlv6a\/lX4Grd5a43H2YHKZ8o4vrIY1jqDf3TX0cLTewiFuW9\/i+oIqczMmJVhHgvSZ0+5tt3YsmGK73S1OFZ5V04gKHq5m8uqHs2XZKvbkZVNGqTNHbmHp5yvNYAr96BkLqlUgAkVZW\/xMUU\/hye3C4uvv\/D4Pq7q5AL7em8aAXsc4fke\/5tbFf\/bOpATsAJifQjE2URme1hB3XLSkGKcUTKEk5GWFmm+RNoWN9t8AKCG+BBxBdlCxhxuF96yL1HbX5RIU\/uQDk5XJpPZx522ieF49VRA1O\/Ke1AQgODmfjJxLJB+93FQvDvmhTF3IX4tPT3R2qQQTmoYHMshejHSsOt8JNj5N3d+DkkZd2KMKM+mjDdza0awEhUeK6k44V8FIipuk6A65OCqOf65y9lysmsauP7yvKk4R1g+wGf+FVoJYAJeJxZ+7ev3kI8U77LUcYLaUehj51XGTohH1DEW5n7NVp\/vwvLyY9hEbpk0ZagO4htaJRAulJGY6fuYcCR7l9EhozOmoYfYQ7cfm5t2mmFpuwiFH3XrvI1vXIq8icxnQUsu2qAalKSJFXKNdKGP2KXCIHf7PxrE+WtIVit8qwO+5CZkRGHeifRMXauk3fui0F\/\/DXjrxNr8N2ZeKxsIR\/ucZmc+LVzkE5lQI6TX38oKewVrl1YPKwwjbsD9e3StYDRqEFhaiel0Ul+\/y65+8KkU6ersVuYFw28xBSafwbNg6\/TNa4Vi\/IRLcWpbyqGVDvvnnom4M5igpyd767D4GcssuaABjW+kU+f9695UQ1c9OQug\/Wg3fHbnRNpVRfkUqHPt\/hXAl+so83BsHgiEvLX14TuTvtYWRf\/PkqZnx1EFY5RTfSWeGQzK5itkqeVy\/7c8beb9XGgomB8w1dV1XlWH1PkPMYAPubPeKvUowNquhr\/zXb1ohsiNB0ILEKWm0lRPkjfkrk4I4A88oQmMaSDBneCoY0s6Rw\/4C\/iYEdLwHBXH59AkC8VFz2lTAqwlnynMpUJgoLkfYbDr+I86bGbhsFhZw3oToDnmwyR1\/nfe28qY+TnJQsv63N5RpUXYI1Ko6MiKE1DKLKHXK+7iLkwmr6k8kEQktEtu8\/cbxSL8YdQ3FqQoHYhBt6D1bGFQHV8JthfIUzgYAYP7cVGe8wN1D4S6dHoc22i6goChaxzu1SSGZxn5JQoFrQNvwWHiYwDLCH3uREsqzlM2R\/b0fEyuh1y0y\/wDM28FzgxpW2bAZ\/zcEIfktNHmY\/0+Ss1lLt5XS6fSYEyVHvBcxyP2kWTclaR2MoLJnJqVjs9jRHyq1HudVjF3XqF5HANnEBvnPJ4puwpJwrhqAaPE70NPZ9aSA4DYGPhQ6UHFemfnHCWw1AvkCU\/Gc2fVqNBkpDp7fKr1TH\/v+2c7YugQiFjqN+dqbfUOaC1\/VtjieNL2eXABHRbSRE+sFgR1+tLXfX5xJQCWviVHuDTNbQetxfXPeq\/vj4k8u2rPRN22Llmi2hCPm7FUkSJMV9lWDOluEzT8dcmJVKsabMOIiwgy7250ViVCn6yWIL8NYXUsX8zf4TVEdEuhVOoNBhrZVaqzDyP50jj9SzNl794BwEW\/jbbozUVZrGDH97d\/V2AlFYQb+K6CGnWWynueiUjCHlwYWjzuiNPVZ9841Tz5Gwv\/D7REHRfaKsMYI1cuc35KuwQV2TQBJ+a6lIsS6AuntYdV7OMxvTv54N8lek2wJvz+e5WHMXxpH6E0J28n6eK0oa32Omzeb1eGEPs4nQVsvuuytqPwd4LQnVUeSHpieIwWpnmAQEVLA+LMkbNPgly7Uq0GEl5FvA1HjX2ZhnoNT2CiStXDdsiyp9lp6yVWtuR\/GA3roniPAUX9\/7q1zBMKqdlvKDNH0cl4+YfdoSMc8YXm7DaYYZjmQ4pmVBXmItbMAfJ1e1IfSoHd2O6junI+tu7ZrpB\/q5YmT5PJWsGx2tFjGfoLmOaPJFkke9Jt0b7z8q6W5Unj8rezK7xHg6u5qJwMDtM8IAPmMlu13Pfx5bar5+iLRANOjiV\/Mc4e42bHmDmk+yVvyHxJHyd9qdXk+stXwPnxiShiK2E15vMz4i8SuqDftqa4WR5cnW7W6w6NgZSeWGPesk76g2UgbU4eYC1G0bGC7g+MI\/LjnC2VGF2t8Hv\/77vQt73Dq4YUt68+RaQQsTy0LWY+F8Pbct14v26IYAkugh9oOWsGzObgsZfOwp1xlO\/86gGNbOWATFS125gZ9JZRwXgJPgLeFZaiTE4zhbujwz8P4QlQp5vMd1WXUgF7ZikEP8jn3e2WcJKwjHfOh6ld\/ehBKWVs9Zpt\/NJkYUUyz5Z4uu7XB5ddhcEVdIKmeyla2+NJpqYTV89CVSyYKCgczRxBcjtqGuHLiHGjDXR9+FQbPUNGA3eDIx6uhdLIYHxLN4jpluviSv8cMgH2GvMfv0EAxXxC63maQi5Q67EawzXU\/lLlUzf2L+ZKY0K5GoLFr3q4GDmMiJLEwLV8cZF\/SDzwSt\/LfZlro7jouW1db7Ote0cASd8Gh1DU4vkQ33R6LVVGGkxC1+sIOHg2+eXT\/pLWX9LJlsui65foxyLpip9S5hJYaex3P0XwElH8kCAuD1nyazCcb1bbMw9G0xLAOF0wlOR7NZHvmxp2ZHo+BXS1VaXzXlYv6RSQSjD5wCCMo4nffD0+gJp9heXfbY9Fv4bsfTa6IC4pp0Q4T9yK+kCwHsJ70JgUCQcPGisx\/xAgwhx8qwIiAVJWnSPo88UKC0sUwMeCzUf+9myYvImC4wCOi9pxmxGz+FSRg7x6XrLDlK1f1p1Y39hM6y+5C+luUZMtk\/m2FDzmv3e\/ucsChRJujjphc0M3ApSc7mOf8h+1L3TjZPduDVwLiL0hwgM6xfQe2AbYHKO\/VUEzcqkjQFeou7+cwW+dKcp4JwQwS7Exytu\/6aO4BH2eZBjOnTlTwSJJkUehtAVPN3c7J2foEBDV3yqs1WoqPAi+CK1xdZzu\/kOGKXp6tAP\/wKrHIb0QKqSKqoB9rRJGlOaNk6K1shA7bkoaUSux96LYLq164r6cNT2KsVD547o1pjbbhf4JNj2ba8+WrxFvAfi6YHRyVSrbRkNrFfiOFy\/Igqvpldx4\/R1RpnAQc\/3++h0dobnkvMPlYk6KL8tQ4VJhsMqpaFRytLPA1XOEJcheoB2dSQKKRb2CRR\/wrNzDXERKEfVC\/CSr3jvMeiTj8xEEuHsGKFKzsO\/lWF7xsjKhQxdFsJXWuPNWvbSEOh06Y0aA","iv":"7c82d7e92001fce1a4663229982fbac6","s":"61464fa8b65a811b"}
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