Research
March 22, 2016
Image from Chanel 5tandard February issue
By Jen King
France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.
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","iv":"fbd0c1752d8479aa5cc18fdb5d2aaaee","s":"017abdf4403262d2"}
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