Research
March 22, 2016
Image from Chanel 5tandard February issue
By Jen King
France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.
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","iv":"3f8331549d5f899856a4d31403d7098c","s":"de93376d78a2e193"}
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