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Research

Chanel ranks at top of beauty industry’s brand intimacy chart: report

March 22, 2016

Image from Chanel 5tandard February issue Image from Chanel 5tandard February issue

 

By Jen King

France’s Chanel Beauty leads its industry in establishing a strong emotional connection with consumers through a foundation of intimacy, according to a new report from MBLM.

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  1. Luxury Women to Watch 2019
  2. Luxury brands need to embrace Chinese cultural norms: Dealmoon exec
  3. Cadillac does not cast off its heritage when looking to future
  4. 3 ways to reframe luxury brand touch points
  5. Farfetch uses its global platform to celebrate a diverse community
  6. Invest in customers, not technology: ABC Carpet & Home exec
  7. Day's wrap: LVMH, Burberry, Vogue, Fratelli Rossetti, Versace and Jaguar
  8. Loyalty strategies require multigenerational approach
  9. Omnichannel strategies central to supporting Sotheby's Realty identity
  10. LVMH, Burberry, Vogue, Fratelli Rossetti, Versace and Jaguar - Live news
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