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Chanel relays brand history, innovation via interactive heritage microsite

October 8, 2012

 

By Rachel Lamb

French fashion house Chanel is introducing consumers to its brand heritage via a new microsite Inside Chanel that retraces the people and events that led up to the creation of the label.

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  1. Rimowa debuts ‘Never Still’ unisex collection
  2. Re/Max empowers luxury agents with new marketing platform
  3. Fendi honors resilience, creativity in jazz collaboration
  4. Audi introduces virtual workspaces to transform internal interactions
  5. Day's wrap: Gucci, Valentino, Nicholas Kirkwood, Preferred Hotels and marketing webinar
  6. Burberry achieves strong digital growth as store closures linger
  7. Richemont sees sales gains in Q3, boosted by ecommerce, China
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. De Beers, in partnership with Blue Nile, launches Ten/Ten Project to support Botswana, smaller jewelers
  10. Sustainability, profitability intrinsically linked: Positive Luxury
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