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Chanel relays brand history, innovation via interactive heritage microsite

October 8, 2012

 

French fashion house Chanel is introducing consumers to its brand heritage via a new microsite Inside Chanel that retraces the people and events that led up to the creation of the label.

The interactive site features two- to four-minute short films that tell events and encounters marking the life of founder Coco Chanel. Just as consumers can look to Chanel.com as a hub for products and launches, Inside-Chanel can be used for the history of the brand.

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