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Chanel relays brand history, innovation via interactive heritage microsite

October 8, 2012

 

By Rachel Lamb

French fashion house Chanel is introducing consumers to its brand heritage via a new microsite Inside Chanel that retraces the people and events that led up to the creation of the label.

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  1. State of in-store retail - Luxury Memo special report
  2. Affluent consumers want less branding, more personalization: Sabre
  3. Luxury brands are increasing visibility on Japanese app Line: L2
  4. Top 10 luxury social efforts of Q2 2017
  5. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
  6. Mercedes contrasts its trustworthy service to unreliable boyfriends
  7. Digitally contactable consumers spend 20pc more than others: report
  8. ThredUP enters luxury resale world with dedicated platform
  9. BMW, Kering, Moda Operandi, Aston Martin, LVMH, Tiffany and La Rinascente - Live news
  10. Alexander Wang’s latest collection is only available through texting
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