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April 23, 2024
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Apparel and accessories

Chanel taps Pharrell Williams for latest video push

August 11, 2020

Pharell Williams visiting a Chanel atelier in the latest social media drop from the brand. Image credit: Chanel Pharell Williams visiting a Chanel atelier in the latest social media drop from the brand. Image credit: Chanel

 

By Dianna Dilworth

French fashion brand Chanel has dropped a new video starring singer Pharrell Williams to promote the handmade tweed and embroidery in the 31 rue Cambon 2019/20 Métiers d’art collection, the latest in a series of digital films starring iconic brand ambassadors.

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  1. Luxury growth at L’Oréal lags in Q1
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  4. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  5. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  6. Ginori 1735 applies pastel twists to tableware staples
  7. Rolls-Royce to debut bespoke commissions at Auto China 2024
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  9. LVMH, CFDA launch Earth Week video series
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