Retail
November 22, 2017
Saks' holiday chatbot with special gift guides. Image credit: Saks
By Brielle Jaekel
As chatbots become instrumental for a variety of brand and retailer objectives, luxury retailers are tapping the tool to beef up this year's holiday strategy.
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","iv":"3179e5b25429b766e0744c1ac3e67bd3","s":"e63ec1ac716ff218"}
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