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Sep. 21, 2021
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Retail

Chatbots could be what makes or breaks a retailer this holiday

November 22, 2017

Saks' holiday chatbot with special gift guides. Image credit: Saks

 

By Brielle Jaekel

As chatbots become instrumental for a variety of brand and retailer objectives, luxury retailers are tapping the tool to beef up this year's holiday strategy.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Louis Vuitton celebrates creativity in colorful campaign
  3. Bleu de Chanel dives deep with new campaign
  4. Dior reinvigorates Miss Dior with latest floral romance
  5. IAC hosts 23rd Annual Conference on the Arts & Crafts Movement Chicago & Environs Sept. 23-26
  6. Lexus thrills with racing documentary, competition
  7. Typography company’s legal saga demonstrates difficulties of protecting creations without IP rights
  8. Day’s wrap: US borders, Wall Street, Fondation Louis Vuitton, Four Seasons and Aston Martin
  9. Good news for luxury? 60pc of China’s college kids expect to be millionaires
  10. US opens borders to vaccinated travelers
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