Retail
November 22, 2017
Saks' holiday chatbot with special gift guides. Image credit: Saks
By Brielle Jaekel
As chatbots become instrumental for a variety of brand and retailer objectives, luxury retailers are tapping the tool to beef up this year's holiday strategy.
{"ct":"AgwBxN1lAEUYKgBuaUaRtm7NsxdC+XhwE9yEh3gl4iPiJZdgpdTqcVZsnwsh74l0QTtiPXtb8ldtZjRPLrmiDOr29AjsryzD9iTubxttdgdbjS5m8SM3KVVPI1FkccO\/O1hj2w4saLsABdtO0oVGBsjdrkpabS64eTuObFnzt07rwnF+n6I80oGgRrmJTlaER+1kP5TZRhT\/bdx+ITg9HposvbThmp5LwDpNaBDuRPQjnTDYOc5R1nc\/+qrO\/hT9mcJ2qo23fw6U3voqcn8WuUWurcM\/YqEz0qOZd4IsYxBKl73usWo5snsvaMVyyt4jv81hK80dDNEtI74gCIZmi0DWylCWBfd2RTyeY21rhuPzdeRjmoqjgPSjS+VY0epoBg5dJiwtuPydoCIuEdT4qz9fWdWQgf+QTjcAW+\/LgsPP3vXjLVzgJBQqrqG0nJak2O0DUmZpirO\/N8ZTurucuusiokC+suhBWmdoPvN5MrAjOOBPL+K06gAsW23Eo6Usc4WjX\/AAukdYoHWE6QG74PmW\/rqVwj\/NjQGJPXs6xRDdY5IbAPDbmpqWnbfNAHIZyEusgfa3SXag+SOLaP92VqK6MjFrzRoL4oT3FqXf7yKHLEVo7WJKjWB3FldJhB7kF0a1I8sxb4wmIK+BGZ1zi33GQ6m5ebxCc146F2tEtWiL6F1K5OloAxXe2vpBpd8+WKHJAdEK73XbEVBqblRvZvvNFbtB5IvtTGZpYbvHBcLH0r6lfROZzcCvzM5QqW5V8tefrfpt2M56N6do7\/aNYfVevGuiIY1lx2Uqk\/\/1rG\/XhPqqmxosVViKjpjOcVNVkG2sDNNhfmkW0Jr2ZDDOfwjpAOuMJHrV0QPiyRw3uGB6n0w90zS5Lh1Dsz4Vh1TT6byBmhmdTY7wsRyVWFk2Oeh0bYFHReZa8rv\/XEezyv5zTKETpVXQpUGI2Ud8\/cX0DyyNZquq7lSGj7u0ZoCKVEAEENTkMZkwT8o7PDtgrbAM6+Cxkw9VPPkJtTaZkmhVa+hd05oY4ENF+\/4g8hQdqZMkkCumwCq7xEXtvn+UK+BdAQi4sMr6aphuFrRKl70+dcvTf2Id7TEDC8RZZee8g23WxN7tS5bd9PpVJPzpgb9D21q8Aqt31a39VAeUpY3D82BF8S\/GhKz5mE6xWKwKmysVWV5c94GqgT7S8Mlv+6WMbgT7ohJpGq+1+HBzmoo7uE9j3vucXwIDuBquz2\/oLThrUGE2bVonxDugsaegV2cyG7yav3JAhln3mtC3F8\/fIBonAeXHgoEmJlvj1CrmkLHPzn5i4P5fnHQnqztWIPkORiwbaF34tLv19pi0DLNnibUKzwWvn\/wX+YFTYPM87Z4zUIaDUJFygRlcuBeySq982tpI0ypBOxyr1kiUrHt1rnimn256b8OzC\/UDU6rSxPaagdSC8X6NCHpvHyVE\/Llc8\/SMTktCP0yz4Y\/zdiJZP0tmRh3nE8MFUy5JjlsU8cHtt8KmE6GuZ25IUn3lshxO\/Vy7lNLxbcq3UqtBH1GBkC95+DE9Ieoo4a9remSZ2F846WeD1GpHX\/qZKzZrjcBBgOwzzbKgY92Krd8pmDIUqM4aJdjdjFIjao\/hUFCyQO5FJNQRXNyzYfZp0H57SD5QfOCSQEjDmbY2fNzwCOFsl7sf0EI0ioV5s6ZQMbCpc4qLxGj6xi5FFVlLi6YVL5hNOMJddfBJiGnaANL7w0eswEaw8ctxhyNtmT8nBhWGRC8ILV36+W52roM4+JXXlJmtYc6YOYCra33jy3LLDvC\/VeXoTFTqgazLoiibtELPil4G4RAoXEwLj3zIOCJ9yWRXLhny1kNDbFHFFbVr6fSAkBfWTIllfMjqul5LZZ2KHCiPDIHzoZF2xPni2YSyc+PqbvsTE597yri5kFFzdztRDCyB7PLAfScL4Ebv0QpNODhnkvNn1tK2g1iGfFdkP3l8t6WmiipkDB+Ibo5flWIJ4NEIoBDbcuc2Sp4+QNTNx7pcQZWMpbWYgQJASFFHYkxAGkNyatK0K2t8CSvOxmFcdFSrgdEZt97xQTo13H4UcdTqO2J6ChFbRFC4rUwlKk6+c8wlTd4NL2EjrkX3Mrm74TUprm6U2j5skNeKp8DRd07QRM9QEsBwKExiQ6mG40v9N7Yf6fLOKi0BrR9+hlRR1+fxnpyhtiJkAWz92eL4mFP+Pu0kTSZ69LKiY++yrPhBOGK9Z6ctg4CsNKVNSt\/EtdB3x7T5QDvURGHZVQ+cufLxsasN9H+F82ik6YHOG+6iwK50zYxKfcp4WMjyrtws9PUqladWBmPdnexgQoI\/Bd3PKV8ajWLMjZzawb99hZ4VQW1n42ly\/YQh7X82tsNFDXRTu\/lrMiLfMLT\/AuWFNk5\/1voOtluvZMpQw+PLNYTFCTCF5Uewuxbt7wkaSIGgyCXmSlwGTqnLG9jPfGrPg79m0bdFgEOmsUhTrUvfK7sv2VJj0SpuCUYwaXtfb96ptB6WeJx9FZywPtzb2h5pmsZ+0TKSr8SMx94ju2M1SvKZVQCp4kMDYhB9f4F+w3vOqz2H7jeQh9uwCJO2mu159dz+sOB+h4KzTSQ3h2vfDO78Z7bpxTgtscmxqkQG1p1qEHIpjT4tDYMZpweFK09Ys\/vcNZmJQH4YfPX6p7jQ6UEV+hH7nv6Fbh\/f00A656shnoKRWKWFFPFx4hX9H+daMnF22OaFPnPUJVmem9Lod0d9BjiTqpyQusUWSHkGa2TgkT+fxfJOaJa+7M3lj9gOyshnU2jqgWL6G2Kp3fdZ87W6kdHAB30wtylQp4BBCVQPf0yWNAJzrsAnDWRk\/zQCwDMCOsTjiRjLRIHdOUfNiKUXBy9Jiu4vSq4IjztZc1W\/FZdO3TDzLHEEIFFE9Ywv8DIrBb7njbLosAx3U4HAERpNz+V0LG2ivEgkUC5fNPS+Gj7jOHtb0SBX+Zoy0C1W8PejCxZeoP99yzfiRK2APT33G4W8L\/LKUHtSGP0Y4B7O5JeZf\/pjccBgIejfrpVuxDuiAhUBgdQJnXH8syMF8J9q3zzH\/aMMZt+qxOhEJjXI5de1HibZ1yW8ysiIF2EXTJj9HjR72VRPhqu6aldHGlmeVgIn52PpYGx+IB42ehNxBXUcq0HGTv05oEpiA3bTd+kAqeqwmKYFl0XCS\/1RMBiLvYMgvonZSbpVUXOEndmGN9AfwqnlqsUbv+oIFAxx01JdMzeIKRS3Z3jgSGdUsyzGSXmT0QfDsWAUnmlq4h35OaRk94PegEXoDeMSnvQFVg1RgZBNPDltGyqCruIpFMUkE2PISvr3b5ivVzysvoyCEIFq7izd4GBicVka1458VKd2cAGVd4L55LGcmySrmXyZYhzQPpfFWUIbDfi\/PuazkKi+b6NIwnJxaerOwCQP8Vf44uIVG7\/NTxCaQ52FyhX3ecfUuf3IzyoUcqNinPRsxmYjcc8TF62O2srT501mqkraBEjEWitXY4m2faefdjqoPgMz0Vw3r4avRTtOgktsjw0w72CFvyedalt8co6wPcYyAPfoyxvFQ3C4XqATRNkNKgq4h\/xoYb5gRfFGaAEhKVGx7Hr7RMdE6KCGWvj9WPl\/zvIdquUyCCfSzB5Z\/A+uajjrK7ZPthRQyXAWUGdb1wlDV54tz9iql6fXX7IrI6CmaROFKICcdkb0yUI1FhZKGHdnm0\/T++3rPya4bs1uxwiy3REibWFtxlaqImZY60A6WVHn8OXLI5pRuw6NG7ERQcQDuAVCR3dhB1mhXN78pENN080inGeMQnGrbFzASu48H\/zOEsMTlDgj97B5cdYN6hyDiX2Ss25y6Ee2jPVMZJ6MsZCPpFqtzORGHxbePo7GSobRc\/EDjAqosJk6f6QUT0HUReW8wOFf3oi\/HVmzrRp52QBj0ruf0lWBeJ5QpxqrBR\/GB65QykRD9b8TylgE3juS5i4ey94vQMJSUN9xMXFpWbgws5AjRZzzOaurkP7zvPfBz+qKhbFi2opgAeMl8OEDxPuYU8yN4PnL7QEwcS+HWHu9szeD864u98GS1jnkpdUkHhZ+q4EUsgWvJ8zHn5MgK2raeXWdBkEhjuKmL2ru0Tg59qHaTTyesW7MtjmNiuJWZTG70jwJg8rIjtIoiWmqBhAz94IlwWOPcKHtEuBVTgzsrveXO8X51jbfEanb\/u2ll0bFfllnp0vuK8fnLkbO7e\/SiURbE+bMNem+ltHJA5X+w7uIM47wLvW6ZPuqFU2lZqIIKk6HZjgGjUabX3gvqMR3UYdibfjVnMRYh1zZHpbJrACfR+JJrew9jIEFHvPdFLrK7mMaYvyz9Fhp1MPGwGYH1wJ0cX5vV8GoWaYV8uKcMJciobtBGHUmcFiDD11Y1Ou9FHnTNTdbpCN1ccFGby46hDROi5oq\/0J9BkXBA\/UplLYMB5nZ0WfUEtSjwmyECDWSfUbr9VYBKEzaEaOYDrlNcchigDzCtQ1tDt+A5nSIIrb69H0o6bAQBAPySdbsapTTza5Px8LgIS97yZ93S8sC\/nEsphHjTeW0WvOSwr5PVadfR23G3IjTfzDgXGwMGuZcs\/+w+1HjQffgwzoPfaUZ\/B+mjhp50PK39tF7L2QyhjFB7Giy+ZRZB5heYHPws+uLNwhtE8NPAkOniCvGlTsAv1O1VeS54iwYhJN8T6iMVd\/7sYVJDD53RA8nF5pjgT0XtiuUaNuYT9eryBtSTh+BFctJ78TmZOGnOWACKngYot1RLcDtpMh\/E53s1Igf93rLrd+hrvmMeE73jBjnPv1XduEVQiPb56BS4lUkWx5BvGYmzpjzXFjpCGjykTxr\/Tur8vw3rEh0Id+S8qhpct+a42jLXO7yAdW\/8UacNe1TniWJpQ2YmnxVmfDpdqBkfWPlO26CRIz0eMe0X+bI+hi6SpB0dytbsolLRutT\/xq78QymcP6lT0oTQUmmliPZ7G\/wyvHyxJSmhubctJVz7hy5Wy\/b3E2kCT5wLeZJASuMMht9KDOLWJN9SWNW1ieyis7khWq97OSzM1rh+fxNVIwhFAn1D9nwIvLUTw3c\/tJPMcCFYVmMycotr42mZTZPgvCjHbtx\/YKkOwci\/YH1jyiQNi2Ewa+rkOuyn1uMGTVYArC5ycGTqP30EIYQ+tNz9NSaVBQEfhIxpED6uJfLYDwt0gxN6BzA6kY4ngKc0k2NvdkHIM+c5QSeyk8VQ1mVv5De1fBfCA7FGhtpXwVvqAaiqO+PH0dunQQDbpmXtTpYKaBHXrs9zl8\/YbUx6MCPkzwiV9n6IJdoiMizkwGd2djH5k7iqhSbB1EKieBH913TvAf9fw2oI7R3Lcs2sUQMITF1eOH2ARwLmkBAE\/FGcXsW\/KpjQ18bUOheB4bco+JpDWgKD1JOkdhhlVQC04B3E9VJir0WvU2PXK+64bMVfP1HeZyq+DDHIHWHUorvbyZWZwNSHbC579N\/KR9Mfh37Wu\/Nt5XsVFdY9QDYMGJGl7fBB4IZgEckVcAso\/Qq1Xf0dgnPVlWmtfyhqzgyiJK7SBKK3DNGNeB0KpPR7E9MLjx+0fdMs3k0rLVKwAO7o3qJnQTB0NLkTKapnsLccYpi+\/jTQYp3\/LXB3Jnx6Fr5ruvRUzTymImoB9bCzy9JgTlM1OZ9mgXWLSPT7f2t1Z4E4g51FFNzId+1w2ov4Hkd2MB9631m86nFx5bUS2yS4\/1dKYEYU0nMMakU8J0LZ8lFyNjNQTOkqKLJqvcUwNfEdveJhd\/gIrnbISPjA89jbJwOOCa3c524ULfZUJtzeUqWd6iEHNrgu\/nUelZdlvOugQMrZQuMd5vVtTg1v3+I+IV4Ya2otikvgOLP0eIdbWLAKvHUZUGsi2uAG9U3LldrXTeJdKbmzHswlCz+NqhHDNE1iSJA4GjUk9tSFSui6rdqtwZMlXEYyU1jN1yEulqTzrR+QYTNbnWTHyxzqBKi4U0ZBv7EJ4KvIa0zNkCcGedFTgB+vlCU+5V1cUitz\/V0CZbbul9ZhJDuZMnqakFP+HgUleRQ4enuJrpgy6JcR93k\/Xlhg+YUWvcxvPcFjWr0IQF3fb9OelozjNclvnORiqaArMItbDR3A4K4XaErs7mvDtf9JtlqwrVrGREYzw3YhQ6Pc9JS7r7CUfOApbm0IXQXeFuy+hXU\/NF5C9T73pDvaOJk17HGUJw5YAlp1adkiLgH5kaUwPrk3fatP0fH93+HtKYvrsp32EFUCVc9Uaq5tlCBmEHodVYgiROkCzLbD+7fSsPzNSrf42QFMvGZxfqsWnv2ZYzGZGvBAjkLGXSM\/1EbskAvp+JteR6meSoqUyjdzVRIw7\/yOwdItJ7cWFsPn3LDmHu9gM+2q1\/ZyzUGXvwAyKSmFxAMfeHvxttto3CV2FoWMVOG5D4Hgcbf9Gdv37MUawWROHEmNvGyZ8xHzeaktl6HeLBs4CCkGpqMnI37gXL4JbiFOUE0ZZ1321BUeO+bALq2ppVkgvcR\/orpSfM83c0U\/H8jI+MMhaTT3wcJe82wFNqdmCI68UnAul5iGfsTvcEdnQSWbjN\/yBB8urDC1Yj6XgwGLb5fxEanIyPkauB9mDq6sTOFNiKTfYcSJ2lnc+bkICAqKs77SfeSeiejFgRa+7npfpMUZsvJRyovR3jVgPeeZGCY3hAsW88j09OTUBIrn+A82ry4OQ0tid0FdDQCnYbT3aFKqroHH2v7szQOos5IKlqVeGJ6eLDjwM5U3uR4VLD9faQXL5dyDsDuAWJL6muLhpS+iMprOmafDzjR3hLgYleAC3axJeSW8GwI9zRPPXbWu0briJvD\/jGHbZTP5wXXSlFCu09+FVzqAOBTLlRKIeME3uyDjmjF9iCaW55JUcoXPBUgpqjL344M\/LHjnYSIcKDTixZbeE3bXJKf9iYVY8Fdc46f4NKTqSdrAUL0aTvt\/4SBxd07xpUkGCMZmMOVpC0IusWWkvEWi7roI5wAdX79EPAz6rB0vnT64F+UnZgK0x8691Vt4sZsKJ\/gLhTw06+5+2UiJ4mxoat45iq9WYAczTQywbHdcj8EeZEthBrB+i7RY3ysEXjnbNzq9+ZZl6hZx2xVqcItYgXx5SXGhr6yvj3GWTeSWhKGQ8JhoXb1jz9f726fzdRuYpjslpPfxDE6QTEP3hewNBDZzw7R9Z0YYhJcxh9nYch5\/JnzLrjZv2Px5LSGy6e4eR9swX0VAEO4eLbZ1KHM2lMfp+0gYJNjuUBocCspDDsBIMNO6vH1jQWTKhcuUJzI3wnwW1drsZkodq+8dra\/25AXQshlBCqENdzmb1lJlLol3kJd4Au4My0hSHtkdW9gJsIuSNQF+1CZM2gWhc9MOQoBlE4sEWBYi4RQ4+BPKFymPb42gztUNci6apkjFdA4dxAXr+ACeJMx2UzcAsb2KAzf7QAue2pvrKDha6lo6leyk9FLhtL8Ov7bM3Z1oFP+xz4gwv2gVL7mqb4SVE2Sp4j6nw0KpkqFZ1bX1giPD6mUvGQDmucJRHoraYxXkLmv48rHo9OtFoRrHkm9kked1D93dx5zrOamaDubhrMPLZnSpMtxj7guthofqqMYZ7sPUj6pb0gcrTXkMlviLU4uaeZqtpCQSfMgDoSyhNmel\/uLbxk4ynTF1Q84q2v+Bm3nlP0Co2pphZbB\/7sAfXUuySSUeFYWMlEtYRo4+zbK1JpHtcQ1uBTOfKjAFh1a4C2\/T3JVYwCyQ\/4zVCNQyIFM\/r8ve4O9OCyjktUOIKei\/I+UP2CxaoZdAWycr+DkaEMTi\/W+9CBmPfTIGlhRukfPWzv8xjZnHp\/y15T8Lc7o5RSzRnZbb6Cb\/52QEgCifZWlSb11RYrnAjqmNr8fAAKjiOGGhmjHKiIf4BV6zsvcebbPidYj6Itndx0qkyJfm9yptFbmvCYJeLx+eA+79OvSYn99OwnXX6XLP\/pvPZWawU+kKxPRSRNKDud7mHwB49dA\/RpGJps70Oxl\/6xZ0JmidsdirUgj0KZBTK\/zHULVLNygllhPF0WIwXg9ie7AGxMA9wcA+JdYDeTENmP1iPu8t9AGBigF3MAAIp8G2g4hAWEnbqrI+0CD3h1\/I3tF7JfPUfMdF8DTaNFtEusvPw4NLGHjJWoTfdPuYs9shRcp8uIDGGGmpDxlYHqsVIw120tRq\/e0QGoYdFnyjVqxkn4Apf3FWXryLT8DzCxOohAsY4yK9M6E1gHe1eogzWot50k\/14B1amDYOwakfAYk8DRAV+FTIFqY8re14eLUw\/oAb0ru5vCkM\/5mt0XH6CZVxPxHgkyEu5jJykm2g+3\/\/AVkk4S82iGXNAcq+QD1flpYMLTn4MfnWmMDTyqzd+0xYDL8ZlXoNn0xhlpG6EiPwfeOREWs0TMsijdRZO67WtREiw+rwppqiZU6q0geBidyeCc86Trr0S32Kuvn+q2fqQt2qCsi9mDof2WvIMA\/8CwHuH0AVbumx7R+tcKnAKMCz+Hbt8f90UXCJYbVJ2L4TXgrFNMb7+jhGtminEFawMDcmaA31bl\/rnch5HaddzTFi6PfGaqazcfvcpKv5pBToK0AuyiYN8XEsjo7jW\/f18lBOoB9HHX1rUmRzf+cuDERfJm8cKyvxnceCyDtffR65OpHZSUNC648p2KIZLhJYcQVy+0MHykr83o4fVhTtAV4R6BoYSX\/K3bPxaYHa8vLETC6HQtLVyu\/fuOsJsgeTYbaC6Skzp2G92FW\/8R\/SX6c3Lm6lOC63k6Pi7QVL3ndOiy19u+4mh\/HHJhfm50QUkd8R56uLHHUtYUR+\/rMIVHdhuxRtIsfJLVdi5yK3UAwlXjrysljZTuO1V6Q\/fYmOotp77bKYEii+q7J+Ql\/Z2CAcJHtOkMFFeFejqSbgfuNXufDXSDDlrhG2uvB","iv":"15feda3aae68437b04ad3f333b13aaac","s":"e088c505c24dfa42"}
Share your thoughts. Click here