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Nov. 15, 2019
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Retail

Chatbots could be what makes or breaks a retailer this holiday

November 22, 2017

Saks' holiday chatbot with special gift guides. Image credit: Saks

 

By Brielle Jaekel

As chatbots become instrumental for a variety of brand and retailer objectives, luxury retailers are tapping the tool to beef up this year's holiday strategy.

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  1. Why luxury-mass collaborations are booming in China
  2. Luxury retailers align with pop culture, history in holiday pushes
  3. Value-driven positioning can prompt consumers to switch brands
  4. How Gucci is making over its client service centers
  5. Introducing Luxury Women to Watch 2020
  6. Current retail technology and consumer behavior not yet in sync: report
  7. Mobkoi's Megan Nolan: Luxury Woman to Watch 2020
  8. Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B
  9. Net-A-Porter, resale, real estate and AccorHotels - News briefs
  10. Chanel blends aspiration and reality in resort film
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