• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Chatbots could be what makes or breaks a retailer this holiday

November 22, 2017

Saks' holiday chatbot with special gift guides. Image credit: Saks

 

As chatbots become instrumental for a variety of brand and retailer objectives, luxury retailers are tapping the tool to beef up this year's holiday strategy.

To read the entire article, please subscribe or sign in