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Sep. 17, 2019
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Marketing

Chatbots require constant maintenance or risk becoming brand liability

December 11, 2017

Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder

 

By Danny Parisi

Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.

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  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Kohler ties fairytale ad concept to fantasy film release
  4. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  5. Dior admits to Sauvage missteps after campaign controversy
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Rolls-Royce reaches Rockies with Denver dealership
  8. Last chance to register for the holiday outlook webinar
  9. Chanel's fashion history traced in "literary museum"
  10. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
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