Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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v5W\/ptDBx8h81vhTu6Q81OXcBkmcYUoJOGC4Xu8uEXQhY4J\/ijMPBq7974bLBVc1ABgzw8Vor2lzoWQ3zjKYGhCGTliCsJzvCY8no87zV1FdoXJoroiL1lia7DWXc7sLF2KZZbsfDojQUYWThFAsgptlY5ZVqqv3aNdxiz15cnVgdV4M9COg06F1rblcBQ4FkmHfTtzos7Dcz6jMrcM4XN5R0tgwJWhzr242sbKKP5Gg8QOWmOqndSrGYKtX1lFwMxTEHufcjb6w3uRGEHb7IKStJZVnJAxrg\/kanUAkf6E2PkFM6pN+NoY3jVvynUpCjKNNUdHebeiAUbjA1zIxjXHzOlUJlHnYh6PWkMe6O0CiAsjlJap5Mn8vGCd1BdhTR3+vzk3CvyKclQ85wrQe11G50owq+QKo+mgXIpFRxp1IIGTTNbda09DNCkZECWCbRGXZrPr9IythlWvJVlEdC1PifDVHDv2Zxwcy4Nb7pr55yazUzMJiIXuN\/YbQL\/fwaxDJbFdVG+lJLwGfzVHXHymQky6OMbG3Dw6O767aaoSt2r4F\/LKQkNcG2JA5vjLAnq+yKDbfubqAleGOg86QPeyQGWKuQshB\/cju16KBpvmP+6TqdstDrRkIKaOauVVgaJuvWpPuFexalMKjm6XZgG3nJpa73TpeudvpcTEmgAgpz87zMrmZqSIHIfpQNGYt7B9OwWevOxEANzowTjPpkIBfACP7Uya3UxycZHcA9mhSDpC3fGUnvoEFlMcbtdZnLucI3liBGzoypjq8UOLOu+O2kaFLr88wzmgGlvSNR6wqy5HOPBT\/77nGV1aDVC0bSvJzDYurUdouFQiJVyr\/0m7jZEf9qFpY8c+j8b75guExQ9HfGxTc+scU6N3vnl96OY2nF13gJhE8vgQIV7fWXLkjAyJv+FmAlYijtBAqAi8oCraaUok5ygAMsdi8qQBNM2kFvtiDx+pBj3YGgPXkkNcXePrFNAHLgnR+NlcB5tmtGE59iEZFXWkAb53O4bffWWWaaTDqLSo55qemfaZEOrsemleyOYUfo\/EAJBIHKn11vtm54l\/\/PasC0ZsAKRKJz18vAdHkvhT0E2MJwA+YJpJqYq4t1rqz8H3ScrI\/0A+JMheX6pdnCpERQ8IgUX3A5tjE98jXSnom6m2MrfRfoEyl1YJ+v5QyeDh20G3pOhKwds0INrcmC0nqGyxcv2QvPCrqJcQD27Xbbz6UVw8HKMJurubGhWouu9+ckqxeNF8OGbNArQTRFwEhWeUB04yNG6BnkUvCfDXRZFtTqykI4dMPuNLapp1jeDS2NcUwpxlre2FAXONTX1eloLBECFYWy39auS12P0bixxNzvCOk5NqT2K\/VDsH9r4fOXmjLHZTdEX+cB+6sCg9tTdZc6I7Y8YTcNHiJeJHPBlheow\/e6IDdPusitObHhmbR98tbf2EraOD0Jlcg20QIUDR81EC1JuulwC5Pfldcqvi0L10JTMhwgUxzRYn5fLoeL+LJjq7pEiH7Sla\/roHPGbrIc3nMWgUnyxx0LIdTN1y1LL4dv2yTw1zyLgUj3Xuc6lISeg4MpE+53scZ8Czh+Crz6QBj92UrosYH7MsS4yy2GhJXEFNqd5FyNZL+udugmDxCYnZeYOuateYHBRG\/eq\/\/ptK1c13VxTIwFulzah3lv1n55UrLuTYpEWYi3T8EdI\/vj0a8Y7DQJxgSmjfFC6nz\/Mx+0B5Jq+pVu2xQdV46ImbOimat4QdMZym29Nn\/iCSTxdZKslWikA4MmRrPh0l4EDr288L91anzsRtjH7zrhVNnLKdeLbgKfXh+gD4xM5R0LF0fkDMarfSy\/oKhaaLUQeyMdFVHAWYYTnCUEjLm3XAo8VEDK8oTMchFbcs73NAnUeP\/PInr9R4sz0lfW1My8lMFK1GINwKlkIjuDdEwJDuE+Q85go7fXbmbRd1Qp8zcaS4oZYRdWdGrGRz\/fSdduaXqCGELR7aeeV46qGKDU8BFIURP6FdKanRjz3BRHkbjSdoX4EQTgLjSObe+6uxuKV2Ten3B+ESXSgtmq0yep70TEk8SSfkRF6nDcLBxOYu2PGVpLR6zCur927C9UZNdO0eJQjsrantzsu97csMGu40Zrq3HyZPvPgkqtE91vVEeT2OwLzI+qu1Itler1KrwegoGFPm2hcLh+2bqCD03zdghPO\/87udjZ6I2yPlx9cJme1NXBVZO70kC8TtbwVYpnGh+6jsVCQkATBYE8SsM2rJAD7+csY3\/+IhDdNU5vCO+3Pd20L5Au+M2ZCUIuSmrqB+AWE7S7vq+bLv2IWQmWY\/9nmfCVxZ\/bxFDLBera\/Eg2oFw+m\/ppJckK5jrfhV+8\/ZB+RDekMhKDmUwbhLiT4HHcJK9Zl\/6da+hSpnFsDJmZobS4aDRx93j4QlmLymGchzJpplSjw4edb8beLIe3wgrVOX\/L4wfk8l+sfzzCk45hLJcGzOW044JuFqi2Qg2tACZ2LcDAwvsDelLHEmuvsUBfDWTPBgKKOzMrG96LbpD01ylALs\/g7SyKUS11I9RjzEoTjL8bc5FNLcZ9kC6u8\/R59S\/\/5zIaV2PLB6CIkjtvq6cMYa0OI1Le3u3U0lQsuRsp8yBdm0Nk+KVu0ZOsrobTZNdB+m4SBB0wKCcO8Wnjh2dwcLwzQkRwd3z8BS\/kbJW70ueeYdMR5BO91OwyWAuhV9zNW40HhEOT0oLO2jeNudzrchRamUXoJUTIYPzaCSXE7VJAYyHCrjyPDKT58HZul+drhqcIzqXjlIb8UtRD1rwp05ClpdAkXGC6Gw55pT4O6mJN1Sbc6MXy3sBP+prS9zcOQ7JRlk2R\/2kDbIFg5M3d2zvi6xtVMV1IrVs\/m9pezyljUarz1+cZxEb9oulx3Z6Egx5uGpv9VKRAkft9AEtRQhSSKMf6rRYY6tfjTQGozAvdj2FTqWRstDv8MWw4UD7Vk0R4\/U+CRLJaELLbAjtMbeZDR9cYJY0O2Aq8oipcqltV+oUy912nSWBPQY8aDG1veSf0UtZPaUaqGoE4z7tZJvxyjEu6a6LUg2tY7HQKOXs+QG\/JbkTsBU+DMoRszGKCOZij+s4GEuAnS5ul5F72k5CNNvv2aNZxBVtA6Y9eRmtsWDzVr\/7IjNeJ00oTqPR52UbOma+UxoES0hizWj2Djj3uFz8Ka74DfduqCu0OiDf34mI58XZoe01zTD2rdJW0YArC6OCFeZ\/G7+HpRPPVhK1vrOqHuoGmi2DPm6x4eLhi5Qfd0JFM0JUW3MerHFTTPU1R241anRYAMEn9WddZyQiAIt9O5CEaMP9Hflp5pfJv7k0rn4oqbbGrZcUmLxcvPeb5YgV7Rbf7+jOIwW9LwevjRjI+aNt0oJNO6N80zflrFpRZNoEPNkKCg\/5UgHwsZ5fx0HaXZeyKuRJ8NSu+I7U172vINmJlvZqmdPb6pULfopNbZRnkimZpRCVXGBW+9SKq42o+im19IyK8geaF0qLTECSdXomymoHDnvtspRaAqhicwqB1uvEHKrEQZX3Nw3pWDZ6AwqxuISlNsKv3EC0JVl\/pbifm7drSq5TMmQs5lnNRVut1b4mkF8laCJfPq19IeHXXESmYPPROU2cjkjJlJbBVQkTUzGm28ntsmtQUL2Ll1sLKGh05qO7wE5RdBXQA1qFsYaNbwJ6hSrno5aJlyaZlEBE9sA2Rk7\/FQ9AOMaSrVitAmCDnbbyf9ady3wGxpeTnl5OgJTfseXcAo3U+dg7RwEsIPMNsv9nghcX09LnaOaKVrMuuDOUYeWnN\/QS3qa9P9FVdQdjmkwEJzMKb8JGJE5Hp6AfA+h01zJtnVD1Om+IY2CyICEw\/GZZga3AcHej4IN8lItkeDAn+u4edcwOJ1AzFz33zmthiVHIv3iMgJlFOHiuDUVWcbHYx56N1M5Ku+xCXthjEbMMokMWtvJsQhMqq2986o3q4zgUzLDyIel1yYjbgyMhagQtzolasAIXyNhXiL6sOcbQXmO+eEszTGQSu7oIM23HNSNc\/1aFIrhh4\/r2YMdnPoc55W77HSn8HFGe\/7yjeFDo7bD2HBkXeVYGWqpNnAgYUtgLrNKoK+B+WIQj7dEuZRo\/ioyXM0deKKsw30AG\/p8B+YIX4yjSFrHl\/7u7\/8f8bRfJTjSwZMzAXkS\/7QH38WC7Umfrvm2dwTuzjDieIphzeg2TKLZNcSWL\/HlHvvn572MAul1aI152LP8XJG\/1rcne\/flewZ7P1fnAP1oj5W2fZFjVdg5VhC0dMrs9KzVy2MbJwtx4UqnW9NZQK6XtVxDm1WiPHQkzw6CNfx1MD4X8AzOuOaqEAffR6ojO8LJ\/oRUuaf5aeqIVSrTQdP1azW1sZ6gzOk0DTIKpiIXNJhqYhOy9uudXKDE5FPvBVDzv84MVNAANY+W4\/I0HhJna6Fg8YrQOy0SI\/PNE3Q7n7JXW9rv27sPaYfMte80eUx2xXq4d0uHe6x8kpeiTtBGXANLon4a4AGdQ9zWzWeaCUj8+lil+U1OA4ZyGRwmayVR3i0HithkisxidAmmM8Km4v8RNQMOSuMz0mIH4PGNGkG2OvOX8oCp\/iQVWGTgMKZ2iG4WVgda+S","iv":"4e70ac1d4284117ded6a9f0aae4b8ca9","s":"edd5494d916736e7"}
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