Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
{"ct":"jUgQGd5bWTLqLD\/TTYWj45GCzPaCZ7ZpVA11QSQXBXUu5g6tIkEallqJoU5YrmSBbHLAoW2NmK24V84+zs6m+s64CJ9ShvEw7Tb5UwCstTQXjXdTpiRWP4SGFt2Fh+v7rxwFZGlKabZlvm\/L9WkquBI2qimF2GdjJlKfxworcrllfiUeaXK9RGm2fCs9By9\/1m7jn9PEGY9MQM6rlvQ6JrZcGZXRbt0TOI+WAO0anaSFfWmmFbO1QyumPjocBASGXY23qoVJcFSplQYguhHZnE4qe3hHI9ZVYrD81ijdotpOgAHGgfBtfkzNl3x1ULIRCAxwtQEVAAkMQB6Ib9+nQwr0np1lgumFbF7MwrUMtvE0x3XiG7VZ\/Tk\/BR82Ga40o6VMpX2ndJPsO9J87y\/kq+Qo9zyf73NMNlMyvBnU\/SMiJGAzbPmltVVgbyMlLr7wL9FBEYwd4ynD0yp7oQok1IF+8CV6q\/6Qx2zDAFbM1FXpI1BWMwwcoW03vbCGTDHmWIcOqX54nA2lpjuOnZVjYc2gplFrQ+bQaNkgP6NRfaaoH9I1qMTIxm8XGMyv2C6e73+MuQXmOg2CHqiOfi46EJxZbijSw0xOANh7S9VKi7W5V5wQnzeKWSGHpzKY0SsTUcWOqKt2GsCnDS+8Ia1sUDgt\/pyEo15qWk1uFBMXlIPFUyWgNaqHEq8yPRrvLV9E2D6OhpkroP7GJ7fhxSpJMnVXNT57lU8k92D0j6G\/fdJmef3URFATX8mZpikSgldNW7d2YMLqLJ7qm\/e0RXycZPrkA+2NAo2MnvXp\/eUBp2xMONFTSYPdRNaEyMKo1hfTehGTZwOEoWTGxC9Hh6s883sJK9+Rsfm7EeoGtJ\/5LbxOr+5GP6l2KiqudVxEGStkxQs+4W3nl2dwJEAwqKj1yj5n2ZkOWvAd4cA7D5AMKopFIsR0ssdiDEUnfUX1jSUnBScWBICXyZdliSJd2PVR2BsNZ0AkXgHV76tnt3V04R5PXNtCkXCPk+uGk6FhC2hoYZbq3leFPfWLYxjCz0SCTTPpN+LUcsYXmhpOKA5+0zZ0zUJBptomlyHskQoqE321Ho+mOuJNHfo4DiFAeKoqIf9mPDT68LyuJGyUlxaIIr9mMQItCYRqfQTcNgTisTU3a8v442ilUOO4CdcMPAI+A4ScTw6gNUUjeBt7wc4ayGjxoO4atmI0JjD5Dwks50+Mws4KzF3pELWtDoHH29JhSuV+UWoRs+snQHLinqLu7pnaKIoBzPuqe4MrepHo+O7h5rDQSLZzJZ6V5s1NDGr\/YaOG59M9wgaOMZ9tlePvmuVSUilLQMpiqUhtlTVlmslu51hjFzPwkx5rPFSTbxJxpzy0IRrtwJU8mSGv12DUH5Mehl6Agwba\/ndaHONb4wsJbDbqAKvTOJjc+9BnLH1bJd6AVXprK8QLXhx28pvkJn+Ce9Gy1iozpZ+yXpDztSXz9ZdCv0LAd0+hdSulCxytEoVvjINTW6Fvp9RAfthSn2AeSlknYrof7y\/w3yMb8Mml40BUM00Vo+1ppR8MbbWLEQZS6Td5+Nk2CHS7WN8yqsS4PLetVx+Mpw06gEQfyK+cDvu\/mDyz9MI8cEyw+ogIe1XfTIrQbATA0A\/CUVNnyz4JrB5U+sRgwiN6s9BHe2s56AlXhnrlZoDNdFjqdJA9SKSD1FwM2SmQKZMSxLWOqm6IpyMlOOd+cJpjwyhDvaoBmkto742LpiiqfsnS9oTf7f0cWl0LqaUIyijq8t9p8olx1ymmYPOwdxQXACD3wObuT\/WCVbETn2aoc\/UBmpluzEHVF5jL2qcr8ZraFBsPezGzNvRUYWZ2XRXEK0A89GFtB3FT6Q2+LGUtwRKk4eYNLLJPJf9AUaU+Z7pQ5ZbmzSijofurtZESO5Go5vSiFMQ9v0vCTjroPi5aRnr+z6+QK9geg5ePKW1SbxaaXMqzGHGb7exoVC4roi7eyng8n\/HC0YJM4FW+6MkFnxOe0w8mtjb8uz3lU3HbjlhOvfK2eM+0GBwhZjH9AYJd+2kjevMF2GJsAJ5ea+FKE\/a\/uEO5WfO1+MwRoQV\/X1lq6vkLQl1LRH25+amZRwPp4yTyVaGZ08VSywmkmZPdXrkV+NIoXGOlgeBawqnOd6k2BA6cTIbu32s4bjzrj4U5A8KqxIx\/Ibl98fY\/OkRgpCazIXe5hE4k2zOdON35v1VHiycuZHIA92P0VtRpjyLONh5Rm8KRK+gHxOw24RKUdKI1kmpGIQc2\/2kYO67YXvcq1iMA4JLZCEwXJSlUMZ\/KawbRZKQPOYrKcXTy7F4I3h1kZt29V8BOHGyWUYn0NYh91\/Kskh2EGfKr1+iKWPLipZpqKiB6jhPaMG65hEsXtoQuE6r6mPc1d3eotZuUrKhB6S2MaJrsolvJKdIuxVCzhU1pPWqCzd9cguS8owzkK3xDe\/DuWz384F934njZaE4\/M7beOuL1nZFP7QOA0duJDzXhLBnMS4aSrREUbdLXaf6bsFjeHRLu78JMXDbF1rq7zLACDHU\/7dVBZGjzmZo08uGj1UNrFv63VezTrXHXog21oZrlX0l9efW\/8dl89AncX1eIcu6GaVguBfraiNM4Eyvn9jKDMrqqv6FZvYNtCJkOp2tMFI6uJoBjrp9J5tNkJXYqS1VgoASbni0l8sXufZAc3LFl4K5TGdAe4Hu2\/8pANV\/nBQJSfqfCwSAV069fKZBtHjtt3aftt+tys4NxsBv9uFdpNzPCS6b6\/4Hp55h24gc+\/42xLV9IoI64ik9GSAFBPIce1Y7+GUyXkl\/RFdjoIpBSO6kWkv9BzB4h6hrcqiiZFAHIqFfGsDckht80OEwgIa7Mz5DHk0WhrWAMfUbGEJNNthtgiLsZtLID8g4beCrmErhrc5MvZvnR5\/PDFg2LZK\/dRExC3P6\/6qNbcc6Higcqz9+kyDKueLq4JWG0XGoVxI8\/iqEEZoT9oH1EA8Ehsexj1GsNFUSiJiKpqufSNotHugQS\/cQUJyByqbwIaSTjBmKsF6Kewu+artKXA0lxIGlqq3Nxpr1+QZqLQlEK5Tvv\/LGjQxvQPm6sQo+oa4ssrB4loO8Ie\/t0tGd\/zwXVmDBtbT2+PpfjSL5z3pR86w905HrhigNd5AuJC2CO2W0pCGth5AUZNgw9GWbwXccyfSDLFxYziAitn9xsQ5xIeUpbUn3EwU90EXm5qZibleyZJHr4By\/HYgRrbRwGUN7k4WLupMqv3xbDEIFKh9dS9nTVqSnx7Nc0QhPROeCmgE\/yTmE7VNiSykRpwbzz0PClqDI4Vysus1K5AWTc8LzopVQMLku0BYAManhGvI3fVS\/qW9xGy8\/6YSRBduB\/20kCnAAxYotqQ4BZvSR0s1wbBq67VqC10nyNdcQy6NI69PrTXXAOx+t6it22ZrSfHMXoXdUWjt6TjXEqarvKY6Ke949R5iZalA6RK9TryonXql+7u9uaVm\/eh\/zpejAweig5FrJBtYXh\/N7++xDbM8fePzJyKcPFK8zv4s7qi6r9RgZKETo4sVheVq125vVs9KjXdw2VqNB2qNbvGrYSdc6WOn65d8HWmED5W4hetCuo7QzUbo\/5vjkpjL4uKn\/fMCS\/ht4DoW2VFge0qsl4AX8eTt\/vECp3JuJjPMlI05kmM8kOXXLPkwNPbJIUxSu5iH9mTwQI3FmiECU\/MlOuL2CZkm1ILtU2jp370rX\/LvSZ+wu8RqumqRMfITnbk356uIRUN1YknieX0312OLTSJ1fQrZtdoskYPunfnvRLJt7ZU9exKLA6utzU\/Y25qxsA5+mpJDkn61sCc5dXu\/slGH\/rs1Rlq1XoJdYe6qzHaNzJmB3h1T\/simSvgtZvigddkVFwhduxxy7MclxnsgBdrhoCXkN2FNmlN8MIZmqzylt7fUyZ80ZlqYzAfZ1YwVnGAZyzo0KNeSksYQJpazlX0wpnijlYKCva7AuxWXaw5Ih7PzHkpBMdcwc2WCSSkozDaKsO2ZHUvKboLJTigoNigd08mmDt6ru8nxFjjH2Whwn4hu9dno1dPuuzXsu2uMkmvwUufzZu2oru3XEhptAWzjd4Mi8yA5vLA+4T0Gx2ZyWNYO3RKVp0mHuLBljIymaJ+xdI9q4llp8MWPIenHLrNYyEKuM7Or8a9Nc3uLjBGXh\/DSL03wPqEkEiCCpPPvfpYFlorsBjU\/3KZY\/GIt7vB\/5laNPQp0CThL9K42x114\/xaKXd6SJAW3mv1jwXuySAqWqyT7nUOfurQIFeuGC+Ceb9IFixTraI69xLSjG3hxzoiP2SnHw94sD2opEu+aBl8jSB0zIAjucU\/RVq+iVZRwCwThj5DK5Sw4xE2+5Rnp1DgpeipjOjIK65W9NMBVALF0Ds0eHzHHug3LJifvFw+aZN3oBlMUwDTJqK9fMQqPn3L2XphkORiLRW6BjocssYKBbi+roFhnrgCkbqj9hWvV1ctIlrEWTtI0Hg9zBU\/gwt\/T53pPkKOWJwq5IPQ8QYKGrFCq7hFLcfNLUT8NKAAEWwLzjkDn7SnQ5\/ucRyMYjzBz8YpkYlP86Mf0NSYwQsKBdzTrbEzOTGrZyH1yMm3\/aX8HvOtR83xf5q4NiRPu9cYlsDIkYIeHsqrsAiBI9QLrnSdkg2AsSf0ch9VkSvGvquuaeMy4QDfGe0RttqtFi2NKzZi+o5hXuMxxmCiz+xpzjDJ\/LZyJ\/RDn4sB3z5VBn2cIiHsf+rX2oQQH1h9Q51yGu7U1q+etnsM\/h4VNMOUYxgOO6sG\/nlZ49DnUOz78G62wcnD39wcb0pG7iK6T2sP3BpdGXVHCx684rLs+x1zJ2SMrpdDAVzDMo3JYXPDFldc9agRJsfmX3F\/CN1Gciqq\/FxQO852qC3CPe0jhGDV6IjcOqm9UA0H1UeG5fblUQiM6W53Ljsun0F98BQZtMnUV4RljX4AJ9\/IrOIzNoOBNnF1grGi+nTvZTpYj487ugkZrGBshbPVT3SmhXzsKQKCIScMLKBkt\/D+P4tgegIOa\/CfU2w3USARb2PQeyZbnVlmgPJNc6eCa1\/lgSJbN\/+x6HE9C9HS5WqAg5FeXxUmMzNuFssg2\/C1ePFR8Zra0sfM9rZSZcT6ChUoUW3hDt1neyStbCDZhMUfG6jcTqgUgSDJT8x94EL7LVUN4J41C3VV94ZoefQZ9xxZEu1gaCZoPeKpEhTE2w2eUBxLNAdFwQh7U6YZwkKkTCkoY0d3+J7cjqbl1FPjO8xjXN5eq7lYABLd7DcfPxRdkL8EeH+HizoHCBfE\/5GUFByFHn3R0glrsT+UsoWbZIG5VwuDjVt3epv3wMRtwank+qstXmjDfk5kYysuVkNP3bcunKzN\/Z4nUxwYNSrDYdDMHETnF7WE9deUU\/z3bd6RH31VD1nDz93qJ2jgHvXGjGyKhF8enuLdH+O\/G6g5L90R6KhkzXv9IqvQbVSfRQwa4wwxrTm83aWzwIbO1QRdXsTCgnGSOnryvUKAJTVhI9uj6+egCFv6E4hbW8N4iV1ecM0ppcmx1WFG+ic85iW3TCGIYd5oKy8z1QK4\/Cli9D8ZwxkqvlUM57DEzXtJr+87pklWdvvyLFKNfh7nOSUWiEb2HSkV0LLd7thpEoQP9Sb4O5rErjceIlmu11KB8RjM2JN5Tnc5u9d8mm62eOQV3vLzruWp5\/zr4clxXE1pIZdhW9jRaqTm1ViJfbASkt\/3wZoAsMmLhyuV8jIHGrvEFUKgb1qhnShHZOnox+KH2TjeweUbdoP0EibJz\/Umool7iPqVa\/mfdghOkjOpyVriI08yv38udHSDSvXv+0Yl1znUadV0Gr3Bscf4Kb5HzJIf1WKcEU86wNW0ZLl0rYm2bMT6CzYA5ZEVUld1chyky9EAszki9qXvyhkISpU1AzK769\/mO4KA+4accgNqU3RCeCIUSFq1Ew9YPG0+xp+81p4\/OS4ldFnQCPfo5rmAGu5AAY+KdpCEFcA2l\/7rJ0rHkteJocL\/7rc2E580vR62x51VANu8emHBHwxOPpB5eTEIBhutDP1vDIdV22b7yEDSe0No\/g6ralzuyqcrnVq+fGHDpFo2cKvynVg0TXhrykKwv4ES2I3firsED6FmG\/IPzVaf4AW8L62R8qaRJbCss8oMWuDMcDAY2k0oXbsakXYti5WvQk9IqmkPfnE1Znz1zhzXSjD3CZNZJkzfuvorH8XLoP9dEsumR3sLwBruMLbwHjwjlwqySC+aoiPi1zDaSffZNRYOk\/9OGrO6y5Xi+cKts7v7BJiRoLD0ehM2jCx60L\/+qN8Eh93lHy5JhFxTOo6GhMKFx6252cTpJXDC4BK\/2jMMVKmJR+qTB8HjZDD6k\/97\/rkbZkPWFQ9\/YE4bUx5TLKEnXWolDPbai\/YEDm3kIy20ZHRZ42sSju2PUwKGcHMGK9w+47PY8hKnPkJd33oTdlfLdQykVUA2l2g6SHTGOYLr0Ssyl0qbDqQkLFoIxc4SLul+OrrxMU8eosbZb45jm5DKGuVJwf7kaXn1URrqZNR7IjpBJwPwm2R6FNVKkQYwA5huX5Cbg4rP14XXux3v\/\/JCGr13ivifXIxwzEXwxpt37wDDceI8ZwVHKQAhiOoYS26WL1b1f\/72d2oJjcPpkijjRlJv2BGi6d3A55tdPWqOzlEqmc56bst3CJiksrvZNGEoL1shEzLYUVWr+Gb2NlCogDOgnlQ1xoliyB7+jEq+9+9zWfLe0OJ\/PNDS80Nmn+l4AmXsUlHbo\/YTNSq9QFWyX\/szVfGhAuM1j7qXDCn5CZU5TfEbVUG7wHxKHsOyIa3h9BsLUTmYGC3s9jKfBqlmAXRG7Jy7VH3aW\/3xNYF1errlQVNtc2bjqXGnSx+SUMX2YcJXlOzrQvLv+I99lCrrdPow7sKDZGelLEu3xoP\/twqrTLBCM37IUXTWOBw7G65dnRvH7wCoRS8IYt1xYbSob23ajLCLAk1SR8BNkASpROlQocZXY9wxQnFEEfMmLxP32eA0yAF4At18UWPk5wcl4U3kOn3USCukuZu0GYXkjPE1k+s3b5w6HqyhhoU3w6S+ZmrNBToLWWW3LiRZNqNzIrqFfru4ydDEtcGuApOeK7Iep0WkmvrlvaumvCLZIhOd029tK1qwnO4EySTL\/GCjk8CrRUmsrlup\/fiWc0RmWE+\/mZ2rMes5+oHAiAPMNTEEUIqCTRdr5Exoto5DYwqTSCUgUUXgNqeUaA3iyL+y3PfN\/5oGO4BBRfa5wKzkSsHfdlrPRg+EfJuLZyd7Znpe0Tq4PjK2V3AprbWrveA+Iys14YQ3pveso6ZelQ0kHGqOQxFwUBwvmdmIgoAI4cSGU5kT+aVqiUhjTm6lB6kDQa4RqbeNbkS0xgYCSzUbeRIG6t+soPB4Lk4RBF+H9lbWETbHxndTK04HEwlr05yI65tjUBk76493RVTZZRUbQA489lGX1mJ+09IsqlM4bMCRpUU1FrILAZimwnlWHLuAV\/kv2GFO\/s3rRVE4OtlhAKshCjKC9ysdLlHU2+coq+m8CD9DgdUyCqWWEfuM9IO4xtabwMmnOStkEWM+H5KV6NPtfanmnTQXuBC7s7n+Zr5dTwUHbW+ak33Y\/efw1Z9Be9QBA3rFWTan1VmaKGUDK2SevKtHiOuMmqTOR6CG1BxGADR4cR\/VqI0grdfd2fhPkI05TAnX7y4wjDuyS9nXA1xbLtVZNAUOzr17xwfNGp9Z6Wm5qn9jNlQMvp5\/y4dL7tkC8n8otpbQIFwIq0MjXqNmdMsF7gHZqp\/MEGOmI3pkwh+BNStGZQ9p6+6K9ZlngKnHRMkOSGyOTxoDTrZAt8mNo4g2fpXFhj8QDKlafxIMbb+8x\/AVeoLa9bRPxT9thD\/4GI5iHenIko\/2rtb6U8rpG4izsbSqnKUkxdvsFlMMpdDp9KUtlt7Dmpn4on1BAOt2grZEnUNooN61kuGEX21hZ867bub44lvJGIy7rhGEge0sM4PpXqGMYBS+gFfa330reHPvmuqOgK\/S\/WgsQ0KlIjv3gIXyW3a4AyVmJKpB2eymNPIO1Wt9GY7RXWKgz3lOkJjVjyrT0lLowukU9BzwDZ7weTLxidWlIsTa1ebf6TLhQ47JmvtldkXSJxJ9qNxJnPVl+IwtFJ\/ihB4HlCpd1AWFFwd787huYHlH8DML1YQz9AcNu6qSc\/0PfVGPD3qwb2jTuEm1N\/y2484+MUIwbp++ESfjHQRHrdI6IBsADJEwt5oGYo1sdfehnafXVhY4Rzk9EjVBNr\/2ATgj+Lo\/zAIjKlxF4htgVnE0V6AaDJIsNHE9Fq2MS74NmBEb3OgSy2MgiYc4d1tzRymIDYCRf0cwtMoTYlZY4Xw+bpz0aJ2GMw4KITfzKvDSkQMVE4uB5ntfluqzSew\/s+S1VlPSlobMUoW2nnMSysMDKToKi\/pxeRYrcxhmwD+CmVJrdqiZoAoLxLUaMp05IfiuUbIjT1c5BMrDtro\/yG1kyqvI4kN2I5ACiE35cZR0E3c4BrmJCs8GZozS+G2xfjkid5nbOpr1nOVcKLqH1nUfpuQIKg6rstLyQxaLzBnjAeUjZrNYkiLZmswJLyPtkmsutSKS8IxXZ4fKI6RPy0dOWFeNdVAPVzpWNgHPvcnoHDi4qxpmS5S6PwA0ChodbqKajOpiwUxZU+d+Vgamog2twmusGIThrXo47V\/0V7nNf2JVlx7Z+h+W+t2TYqjrAbsx8pnlWuPRyArz0nvQYXMHpk0ZF6B5v9nccklOkk9Pa2sldjpXmIeszLNIxOKIY2USuzJFZtAUGHhPCGMvf96K7HhWjYHwZMt\/l9dSsskXz+rQcZgGevciwazR7z\/96c8V7Yp7GDCICnuLubISgRKcE5Iwy3OvHV0Bs\/BRLHVoM097jjCpje67ZKoEQnnY3QXsXsg9VDP+5gwVqc7yNQpLKYD9z\/PIewl9pOFv7zzt+dMrzzEPnmyI4LcTDdec800UCqK4Q1DMM2PDSOgnc9wEIMmSScEXsrYqSuc8V\/fnb8akFDcQjkOk4JbaE9mn\/WkHDauuQnVczxQoTozXRxujJ5QHin8iIsgfARqPpKW3mPG8jb9SKgiwEMgHSua1LzH5t+fdju0MeNFdk0i19Iq7frjP3mXIWgpM9ri\/iv6iflJt9hi6WS9UwxzUVpvS6BjD8uMTd2Zgx1XBNVbrZ3Af9X7oVJDNH0odwo7g8SgYai5hVGgX5FiC90ZY2J3wPE0VZ05BL+I1f7ZB7QHVXse9P+UrRvnjJFChgNg2KL2PM\/Gs9o2ENOwzFCARQsxSmXicBVZv8uRI3DtK05N45FuzbjCHxwhFXSFslQiJebWkKdfcg+fIPP406+27R6ayVxxQxuwV7V2Sj2e3MTwBcV8kIDCXnuuXWFVy4wd27kkSYccW3jnxXX2ordJ0iIXguiGmTPDjUkr3nfMQP\/rzKnYHpkMzzRuefhbW1t8cYvoLYy9SiJZCYYkkzNH+nKjwdGvchk5RBea0HKks0cf2cvGkCDV0s6o1nrI","iv":"832db02c4a65ca860ed6174619fc80d3","s":"71342a922b92fc6a"}
Share your thoughts. Click here