Luxury Daily
World’s leading luxury business publication
July 15, 2018
  1. Burberry uses Snapchat to share video and capture consumers' attention
  2. Chanel, Hermès rank as top brands worth premium pricing: survey
  3. Givenchy goes clubbing in nightlife narrative
  4. Friends, family are top travel social media influencers
  5. Rent the Runway shakes up fashion industry with membership club
  6. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  7. 96pc of consumers seek others’ opinions before making a purchase
  8. Luxury brands flock to WeChat for better control over consumer interaction: L2
  9. Top 10 luxury home furnishings efforts of H1
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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Marketing

Chatbots require constant maintenance or risk becoming brand liability

December 11, 2017

Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder

 

By Danny Parisi

Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.

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  1. Burberry uses Snapchat to share video and capture consumers' attention
  2. Chanel, Hermès rank as top brands worth premium pricing: survey
  3. Givenchy goes clubbing in nightlife narrative
  4. Friends, family are top travel social media influencers
  5. Rent the Runway shakes up fashion industry with membership club
  6. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  7. 96pc of consumers seek others’ opinions before making a purchase
  8. Luxury brands flock to WeChat for better control over consumer interaction: L2
  9. Top 10 luxury home furnishings efforts of H1
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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