Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"87bc050c3ecaffac907311ee1ba2235e","s":"ec883fa602931774"}
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