Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"85b07954978d579be9d8f7a9fec1ca84","s":"ec0211bfa6fedddd"}
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