Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"7e55de5a3b8127708192ac07b549b554","s":"79a559d12450f129"}
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