Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"c54b44437e1781a5d4745368c6ec8571","s":"e7262979218872b7"}
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