Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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","iv":"aebe2e9f8844edad0a0f492ded8847d5","s":"0b6889950f832ed6"}
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