Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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cev03To1RAgcgv0ETMpnTQrl2glzCdwJ5cpu751Fcz7cRY+yq8ttFRMI9TzGW5+dmfOIE284k4TgAiJCsUWV2zgB\/Yh0i4TqBbuqsSAB8s37RGDJKRXPqxzEGf6QO5toRKQjhZ7Aqb0FP6KZejQkKlhKjmwwsxD+EBgpalOTariN32vuMgztxRvAJ2oWOsQ3SRcegKKWY42T4KEX9Oi+6rkcdfk7qXo6TCjgZ4jeE1vsDjC5KjEdqHLJKyG3P3kbJv58vJN\/vPqHfB+u67FXNH\/Tcj7l0jU94hfv5UUFVK5oqIlp2Rg2YZ3qxqVngvnKQk\/JWscPVQIESgPu+DJS5HQe\/F1e67hLmZBdMFkDGS4ZIE5KspFb5IEDOrzAStAqCCve0JPvM6PZ\/AsH18E\/Fbi6CmNRHXOEG2raqGiRxlL6rtbcYIGpxOROkjJXX8GX1plW\/iO+noZrih5ygk87j8jIlmbl9qHoEb2juBXyQNC5g1toVJtPVOPnRAI8anUEEWCh2kZJb7mdP4u5YBlRkZV1pC4uYFCBgoiDrZsNgRmRxSJpKnf5+MvIbtiJKHtD0H8NilJuCsCmv5Jfx4aphJOi9gxcdoP64EAsBHVbpubSHGZMssPelSidI3HDOP4sVkFMl2\/Sl2ouCO0urHwgKdTtbiMAe3lqIjd+nvREjobY1VXKHc7\/8k8sYVSV3icRlmjnqG8Vn5rDg0yG8Xv8LJg206CdO1oYb0H9tEvrQUHe7tDAQCb13eqoVjxF0wazff5n\/uz9Bx\/ZfL\/+2h5PcRQiuoEpdlj5fujnTUKbqccVb1eJOlHjiFEY+x7BftpZncIJsPJ8j1BSdjLRHuQy45fib7HGVDWj80tH04FYWnfBKmwKlbNJ5UYFBRSFdAbigy2nQ49odCjkdG9hJPhHKG22DR9iVJ1nM+Od+DqTgdzjAG\/KI+c7FoVDwNY0xz1lDXc0gIbvduRtl4mBbkswDfRKGax8tGsT0AYRBrkMur1kLL32dVmUN9v7Zzwd0YOEeXKXyDmyCUHukBjeqbNN63lRve+LHB6uVLen52BiapTc2a2fMlvRDbPRo\/mx9MbsA+8YDvJS6KZDjCdUfLNh29\/OzNtUJKf8lPcZstK3kQ9X7KKCqyHLEk7vX2LhR3WSe\/INb3OK4X4tzX4jIthqsaqrOB4RBOWPoM25cyanvqfRuKzaMxBx6Cq730bvLsI71P1b0vr9lZygNXxk6vbm+q4PdBtGPilLQ8n3xdTplDdRIQYynG4muaxg20r3d+UYfzbs3V9Yx2wZyLJ9Kn7q5k57r2rsjhMKTVTwPUgcA6WuPQdje7BYXBL7AP8IeMH\/BjPV6JUI\/uiU3da4RrtPrD7yR2mVNAsfWEW88rsc6H3OZrAv\/pFsQuFe0Rg0zEEHGsHPK4FbDzcCiFKriIG2LM3TTZGquVWGxMuvF2UijxKYt6VlkBnru0b3l07P4QMJPFKAyDklriny3+RXLk+4xNAFnGRsou8afDniEKvWhcjt0Xvxhb2QiyEGmoOIkl+6HeWuQANpadqxwnojl26Yn0k01UGh6d8hPw7zP6mqhzMhuZ1BOvFW87hNKGqIKA+lJH1Ta1biYQGvQhqnQqVNP1E8Hww+3viZ6LAHBfK3\/pTkA9bCdw9QmBJJMafBmpTpupCTKP7Mij9OBJkSEaJlgUd8XCHZnVlpEUUN4kNT9GoDWWVDbxayHzUXCOZqG5GHW3oSiyDJVY0ivB9aAbs2QM3XWrFXIgbDbx+xJptRmtPV1bJvb4g4dbgNBAl+KoKaWwAzooPcmCmxBs1nGX8PBay9at8Eb79XPkCJUBSH+4ol0hjXoJCbNgVLYQBbq37HkVUVZrvul7I1xER55\/J9LoGuSxall6fFZVHSWeN7dlugMhyzyAAws1Xf+6\/YsG3oI9WNikRO+T53iGRmfq78Jsb\/1wiHe42KJiDGpJ0OCyV00v\/kJun4lImXQOVSPHbEuyR+qJxhlivM7SK7mAsM9dD5NEy41rmqygPmAdcWM5weQX+7fnoPvvclgA9Ze9Sw0WQKZKxtxiNWIGpwAr9QCvbBLKHn5z6XU9sEoXY5\/IEfnXukK8XAb972tppeQXulhJzkq8xEwuwOzn6lba0\/Kdvsde4WY3bTATd7+2gSQSZQtmcFnIDQgxQCMMfEDHlTfU5eLug6vJs0HBlatdlZzuQcwuvaMe5SsvszVxkNE45Qdx2yFpF2\/UJhsCJRsch1gGkcg42eObyGHy1oQo9\/uC\/HedsMIQ0AaC66\/39QERMp42LlosDC+XJobsNWsabcFLbz1epGhLBoiLtvTcjihDxHIv0nB6zAgBNLbn+d8qqgSsJ+T6u\/YR4nnHO8cp3KS7pgM+hqP8Ff0EfTNRxwM2q6winChY\/O5OvFu38sRy5hpGJJyzC6iF94b\/MohPlgPOqbux2P+QWQKOMcoaNhn7Njg0p8OvQMz4MG2IrKZ+TQh93g7KzVGb7s3OJbr8zty7CXJLGQyDZnaxVHSXILKoWl\/vnZFd2xJIvIQvqIjY6BB096Ga3kd7m1w7xvzBANjgrWKmTYdsrEmAXVabHqNXO6ClRmHclZPUfTyBmXEo8HTvbKoPgKe\/Lq5Vh+z+OcYv6L2Tq8KzI+SQp4PQvQqzkmCiM9ajyJ+nNkYEU9O26q3dIT9Qrfmj6DdHax8rwMAXOWGIDw6lsklqda1dib141ZJtaTm3exS8x\/zmnsZL59jvdgOZdfSXZFDI9xUT4WsVNkk5iiYQhjGO2GM+BK\/pnOQ2T2G\/\/CLX+mPxEVxfZd48Owk57rb0UqJ4Xw3II5tlsCVCFjZ+1hRYmQwiVbz2o9N92\/GQx0BEYeJl2vmRB1YGja9cZyYOYq\/cfB4bo0w8xc9EBhdV4OI0URZcQOftw4+ZgLW45f8zQi2Zbw\/L5W8ftXynykjoGmWS8i+SeoEUNg+5pIca0cklHk0yJ8+QkhmK0Jx5s2zfXQjO6TQ0REmGklWxv95l4CXZCuYvtDQfpecDUJ8iIwX7a8t3hMXyj5xRppDuATJ2i1rkT1Y3+pfnXFXpx8BpiOa72EAaUKa2DIh1zMgESsn1zrnNE0jcz6KX\/eX3sd7B4HP5h2RCi8DiDNv7XMeMLGl2c+Xnb5msyYTuQOWQ3+5wVPVj9FGoJ83JYwU9mrZ9y2Y2QyE9LnU4z5U6hXAiBpcIQlcOX3giFvc7kGwOX03uKXdEVBW7bR\/2LNeRulzFEt6Tez3q6jSfepPRRYY5GXmlwh4eRSonjnEKiaDsl1KXKo2et538zVdvvfcWiLV0S9a8+KYnn0IrP8UAij\/\/5s7nFeTKZ3Jhj0EK+gb4xi8ufUPmzsgunZ2vs+FQX2VyWHxearL\/4BH7pRXFntudc\/Rh4zag\/QXalj90Y1iGkYmtiTOa6Bhqwf7fw205dNiIt3dhDFNwc+qbk+il3ZZ7Le3U0hs6\/tWkrBMAXQQp0lA+DPvbToVWr\/FLhAr6IcBzpXgldb5OjRI+ulaiRpZju2OFYF2SQMAyo7nPmCkgT+J93jLP4\/RxpUnc7FAloKB2mSeLBhKj21Ww40GgHSv4zWg7i9Ve3AK0dfE0DZ\/aIQQhJrko\/6Rj0OQZjm2Wy6N3\/hxn+H6+F93OIl2Fg+qtrpl7Y2TrvOIhlQ53pGUVkCX3lD2DpFNJUvg3C1fRyV4GVRF7GjBPK7aklv7cYjxIum3Q9epatr5EetRW8oXAKqxINnoege+8S4w3Ro1oFrwvcR7IFUEnQFNksqtsumVtRb8Zle7ktEfYb\/2FwF4jh2oGIn9\/\/kTHgCC4PIrih0X\/GY7k\/WZPBp4wTXLTlXB0gEyrL1L9o5OFugLj9nZLb63KyUuiu6Xwy2Ddo7b7s5YYobHJmnvwWoRCV+U\/hzkatG3MBi6vAz86yVynK6y3AG+Ci2GLRNFc6+\/n13Yzjw00Q\/AKStwWaI7fUxfWsuTUBHrUOB4DjkmRHsK8rAL3NOOJXx4+tjGwMwhVu2oSxMhoLmimp79E3Ny6NA\/v3QtKchBknRNuNeW9JIju2Z4GlyZ5bcXzXoAmvjXjeHtLMKB+fOUrza\/wJFnoOz+G60EA+hl8RTC5baZGM+GIxJGYO7HM+oh9JOZmddQHkV2ACw6wmbnaYBRiEP40Y6JAg8ImIsY42xQ0U\/su9c+zDR1pIRnoqs1qJM68HsSflo2\/JA4dOUOHuacaSqrf\/C0iOT7pj4CXhzBKF4gN\/fSBYwCwjuG0DNBEaZazV4CUQQjiovCki6FglWjEElG58cKY7c8B7ZS2svEr2AA+VUoaSTimjFgTj9EahQfiQgVlfU6HYAs3h7HigANZsjgCO4sb1prV9PBt3872JH2EkuI3sxQKqE1brTOHmuFRM+E90+lppURiE+7tVUpk4g0Dq+cro\/3VHlzArpwVGUlbKrr9GyZSZPZyNhNdyVF4nyRWMN3LfwqdnNOwdo7aWwE2CH01PQPYeWM+9UakVcW0uqnekHZVM81DNhmP5LALijLlc2PklxeFaOji9LskR\/jIcO0OpIljeFo6vmIOhE2rDj1zrE3ddtt2NPlbMWu3wN4jcbyc+kuSt9SWIEDPwj4DCew2\/IVx93hW","iv":"1a38c0239d7951a4ed052e265cd47dc7","s":"71a6009523b25dfc"}
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