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Marketing

Chatbots require constant maintenance or risk becoming brand liability

December 11, 2017

Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder

 

By Danny Parisi

Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.

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  1. Mercedes sets ecommerce, mobility goals
  2. Complicated consumers require data-driven business decisions
  3. Printemps brings Paris to life for summer campaign
  4. Barneys, Moncler, Fenty Beauty and automakers - News briefs
  5. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  6. Defining the right social impact platform for your brand
  7. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  8. Top 5 brand moments from last week
  9. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  10. Black Tomato offers luxury travel without the long haul
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