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Oct. 25, 2021
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Marketing

Chatbots require constant maintenance or risk becoming brand liability

December 11, 2017

Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder

 

By Danny Parisi

Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. IWC celebrates ambition with Lewis Hamilton
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Lexus sparks creativity through musical, multichannel campaign
  5. Gucci offers consumers stylish avatars in gaming collaboration
  6. WatchBox expands into Switzerland with headquarters
  7. Marriott inspires in global, multichannel Bonvoy campaign
  8. Consumers are mobile gamers, mobile gamers are consumers
  9. Christofle explores royal heritage in artistic campaign
  10. Zegna reports solid growth in H1, nears pre-pandemic levels
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