Marketing
December 11, 2017
Chatbots can be a boon for brands, but they must be maintained. Image credit: Estée Lauder
By Danny Parisi
Chatbots are becoming invaluable to customer service departments, but brands must be aware that virtual assistants need to be maintained, updated and not left stagnant.
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CsKOPkA+ct06Pql5dtPitHhPezS\/0lQ6ltsDdyqH+zksC9ted99G6JnpEX+jh4SqEyNE\/H2lW7ZVMguyQcNc6spI+AIZy5nFx0fg3RF1PWFWu2zeg+os5WS4ORuE2Gu1L+hKwyyPP2nlFz\/0niEylc2o2S5p3w4yjulbrWo+8d3K3B7MEhofYLLi348z2aZFvTr+8Yfm8FZr\/Ni6tHkf3vi30SjDqtwVm9S1P7wTlzu4tRyOgChkKZkz02q23nPwAcw6QSozw\/AacFNZYn3QDOFUbraV6YgPT9KPO0YgL+hzwkyWoD6oD+ZqLfI4RYJux\/PbrCjcwyz+Q4oS8ANS\/FE\/d3O9tlauwpn0FMgOXj2m97SvNbeoVJAwWzYO1ACJV9L8N0ibMp+AcLNslX1+D3J41ZQx+5DO+V3VBIG7cJG11YL78lv2K1T+nR7KeQttkRKDo4HyvNfsOd2JMkaQXWmHi2u41boiyK+eoQ2CzX8RepnszgoVmXEawqnVobZxwH\/32C\/XffH2N+\/L7GNbq\/lGlfzLXBY2RADn256CxnhvLVWijuq\/eZ20lMF91tj8JsY9qo4tG376DaCgMHLrBDKYH5hSA9pG\/ZOvpVLU3XSQxx1FOvWFVOJy8\/FGVZ33YxYbhr5\/zm8j5DCSMWl0Nf\/vC442AZPfi5OD\/z2TeiDpX6Tflq44YC3Am0Bh4Rd9Bo2J+Dr5x7HTf2jxq0hWh+8aXL+LRJcCKDNzl29h5oEaTcEsivr7YdE39DruQulfyxRSbpy5X00tnb8HElDqfAA+h1metQC+USRG5zdXV0qEfMpiAUBj\/vOoNZRAHxc7OCks9hOuwR4Eq9I3LKejsEJAoTyNZ4VIQZAD4cbHjgsARLMEoq8ymDxGBLHl24bzNMgMn9931R2nz9GMmXDmBPXOyKjMpHNQNp9G4Z1BXhgRavhRa22nS\/KBr296PxmenhG2Tj8KKFazyZ2YyRlSRMhTGme\/PLQhs9MAU3SW+cUns63FEMDAHFiqSi9X5pWC6iJKF6JfOyltAqrQaHUbY\/sjfv\/dAeTK1Ny9IuZL6cN5IoCJfRtuNyerTzpxycDGnjqplg0w7L4csV5bFf\/kI3Td3XpuLNkFO2+3bd8umGq7xNQyVCW\/aF9fUY9ihaoZdMbGvbj56DyAJyMKMy3aflA0N7rNBdnrCf0t\/z\/UGUzMDk2PbccF4eFigIo8cdn3GZmYMrlgeMAlfBtE4saM6biW3q00sr1B+hcY7uPNvIEOa\/yosuoTqavLEP1DUkfxLEqFmGW7pUD8MpRmmuncOXZOJChvvM8yPIegF+O6c4XA9RtSmMUMCKuEszjUgGYykFHmPh0WO1ZI\/gXQoCAjikHxF0hqZAoxKihHl\/LL2hESmOe4eRvgkOJj30ZpTJRmHSu540mR9WRdrCTe3NVfXU9ZrIXlJVyuBrO9qqaczKl4Vz0n4rkp6WrVM0ttxG2fsz3YVkxYs+R+G+QSplGyjNneMuQZrmt6fuxR0YpDB+k7lcFOMrGJhdoRDB0l\/ixhoO4E6GU73rlhXmEDIYR4aVSmxvW9IqUjeMYe9r8tNXj3ZlQwPRn5p+0\/0GxiOpg0FRKkXwZgwB3xpp4cNC8jiDQv8JaSoZMzQ16AmDvASNI3br2Ljo\/BUqSOcpwV\/hqX\/lB8aQKdXvPlggd8ZObX4FbHbYBfj5nnZs00vONBMvKXzr5\/gRN4pIQvhsQf5l1XTsJDo1tQDmYWHpxky1Ie476Yojo\/YFQjypIPtjeOvLLanbiyr6AiOiKEpfbenXDqBIxzE8DkWpqTlFqO3Zq5\/ZCDpetoXDNLzyM+1ZJdwmiETfIJGPYl5IhY1E1XJy228FXVk5+939I8BrGF\/GkzJMVmDVDankaUuzUftW6Sd5sB48DyDgSubgQy\/kEJwadb7bteunYhNQguD0fRE6nVq8dDRJZBas8QCfjzZ\/fsDBLAIkdvp5IWH7PXekL4R7qW51XdxysdpsvnCv+WJPdwi\/X++aQOOGw5hp7TmmMyOuGqx4xvf518WUhS8TQgaJCDehQsP58NnW5KR25fnkfYOD1EtZnKMWhsoy+lsXhpm4luxePjEmk2\/htBgYmtWhfRXMVmjJh5bj6djhpMjLqWSFL0+NiJI+2HljbyPB18AHrSiBmmszQOnlr3U4R1JV7cBVGG4O39ck25ZJLdnvnGYarbvQ+FVHt09G9BEXgSVORZLMHxl9X8zaDdmgqW5zm9vA0SJ2rcQkc1c8Tij93+F2rv2YOsWqU1AYGQzd0weELZmQXe8rk5twmXKxuS69PhbUbh6EdcE0qAE1bEiO\/\/8bMRaCLOsfg5Ysm8Dc4WGDeIrN3LE0+on8X1AsI0iSC0qZ+JSwen+xR3vzcPj3arvajSNljOPCCldNbfySKti7\/emD3Z4cHHE6LrjRpIM1fQ87LH2MxR5KrKgiXDqxYuU3tgMf7OH7y721ag+wA6ZnCubHtq0S4iVh9ShqSwMTqP47F+cRO2yfZi9iGEUfu6UywaRFUM6W1YiSYEEnJEstRfzMZKzAFgIhIP3yj0eEJXt6ODDTzrppOZPRaiUqg1dVw+9p8Wg5g1HBg46WIZZbfCD7bktUPq0ls8XaRb7jmj+1+pvEa0SH+FuqCm6Tpo7bFrhbnenH+YVZJfq0zoTXcu4RHokG9Hqu4koUznHdCzB3ccxrQtmoirsRQnzliAgWBIvxRLkjhsb\/VjN++zay5XN1YJcbeQVPnNy94sfCXovnfbLSeVm2GpJuTtpTUeQukSeaLEEjuEV2dMArn5NQYCNU8Rhm87joqOIpjwwFG6JHxdRNv5MZc83MyRgVW\/uoVQrFIrZDIVS1H1IjwCYC+YDthwXyfq9qsuDyd0j1l+w\/49OU32OKSCFx43Bxfb88n1omqAwuU9wZSSTn+A\/kzyQsl9nkl9mWoQ0709cbCKk83z+oFXfL3wiAn\/QTYO5gbhMNTZ3QiPIDKoZv2yUlFmgz+bUDW0DGRr70IdS62eou4jky04XkA6j9+khWz+IvGy8sm5j4xG7P2ZX6ZfnMJzD3rjeLSl34bE5ix8KPTGpK0qm7wajhGqiiENs1UoT7ClP2a6ydFyh5yFWc5CuclrNzjnOSK4T5zOT2hVSptvyholWPS3W96JIOkL\/rHn9Sde5ZtvyJORI\/i4XuAi3PbaaWt50WtTT3L4ENTa5XT\/OAb6wYsYnl7bo829WCMcfJbA60vCSRa5PnZ3v5YCarcFFlmOlJMqi8KHA1bAz+JSxF\/T8BYFVEHsEaQWT2J6Yl+AoA92q8OOsfHo6y8AnEPn+t+vGUpnu0iyy9JM98CvErwGeqmLHRfmkxOmHzJvgh7qmnkZnvMLHePcUIjCCmBvzGHKp4X8teL+N3or1+JpRgqtlhrikEVUsH61NUprNDhYR04kHA5ZhW8AUpmLvSgPLwqFyQFqFCtn+kADh5\/DY1wxmb9saibzUh3HAiJSrAGiEpPahghfdEMuyzCY5dna6JvDya3BbfPrkeLqY1pLchOgsSXaBQD+oK9qgFY68Q6T+9oYIGSIWigF6wdjxcLIMJcUxEqaf\/MLn0v+wsyz9gD2PeBYhTd5gHihC2LtsXfT1OO4wU1Tz3WIxSZLooS+23BFJ4cCaQSmTsGTqPJ3YjNSHzX4lvV5lwETmpxrbS05geHZL9d9fO3pX2W1I2oWHSD3jkXHE3+8Sb86C+FW2EFFRrVs1IBghDgBRUeNKYqyLPgyGX9KJl3L\/yagFONF9pl6Qzj3q2NgwfTY3td4DjwiJ6iAxUSXZIKlpL65lLWatYOyeCJBp2xxhMabxUs0jxQ5aTzCnziVaC\/jgpAu9CZM01V67mtbOgj0JSHULGIZyNJ3qo8UAaPPZoW0rp407Q2NpFaueIaXL3hHuirjC654c9qswRRahmDudN\/U8kdNp903ccbY0yGIN13+SFd8n1NG4qHofKkJ756ikTRATJqh33tmZGymanARVJM4sHaBAicqphgAMPGxSux8J+1xU9va97CJLb4hXFcHS3S3ygSAK8Ikn8wezBvtbxtM3oXZPAPUsP8bAEueyWPWlr+DqU9vWVTDYzArp1UtjeN1PZXygdGz13wRKqE7K8deJ4q0tMctysfuRGrfoyv6qn8rh68yF2wng+fLuMciVX35vJCWk0ruy3fZib2+aN7BNmnGmk6h27s3TQzPUxG2u\/VvGbn6imTrEh4Mqy7xWko\/lPpCYsyNAOgBG53f2kv5dXQphn+VmwK6gbvbfhrL4z3jhfSIoIj2EdxE8FfijvVYVG4AcewPf6uu5zlk95UlpCHv6z\/QnwUNEjHAzeTFUQ8Qgc3zZpr3GV4KabpVhFIV1VQfeeqMmvykl93tIjcwYAC1iMysOOrQhjp259biuqY0fNQM9WWCCH7\/rGdUycIRzkATpBXxXguTJnA+89w5eD3WiqxLrNXzwneQGI1pG0AGW6fOaONl\/0V+n66TUav5tS7t6g3DfUTR3wZ\/BxIzZ6cUoSdD18VrEvZaRAAJKAEOgUYrh5Z3ym8MFwWPy\/pomX+6knkBBtNNiM0hp72E0ajf7hyRNR2RXpUnlUORRyACmKB2Df7i49NH7qSDV55ZNeKxn6fYmpkfuJh80sunk","iv":"a4560c2655055e4ad7a58f4b90622846","s":"93ec8e8836bc2d21"}
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