Luxury Daily
World’s leading luxury business publication
March 23, 2019
  1. “Crazy Rich Asians” inspires $30K Singapore journey
  2. Rosewood Hong Kong opens its doors with focus on personal service
  3. Research online, purchase offline trend is defining luxury sales: report
  4. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  5. Rosewood sets the scene for Hong Kong opening
  6. High-end watchmakers leaving untapped omnichannel opportunities
  7. Customer service - Luxury Memo special report
  8. Omnichannel retail gives fraudsters more opportunities
  9. Trussardi explores strength, creativity in artistic fragrance campaign
  10. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
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Marketing

Brands doubled social spending, but decreased paid search in 2017

December 11, 2017

Mr Bags instagram post sponsored by Grazia

 

By Brielle Jaekel

While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.

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  1. “Crazy Rich Asians” inspires $30K Singapore journey
  2. Rosewood Hong Kong opens its doors with focus on personal service
  3. Research online, purchase offline trend is defining luxury sales: report
  4. Day's wrap: Tiffany, Rent the Runway, Wheels Up, World Water Day, Bremont and Artemest
  5. Rosewood sets the scene for Hong Kong opening
  6. High-end watchmakers leaving untapped omnichannel opportunities
  7. Customer service - Luxury Memo special report
  8. Omnichannel retail gives fraudsters more opportunities
  9. Trussardi explores strength, creativity in artistic fragrance campaign
  10. Net-A-Porter’s shoppable Porter magazine sees 90K product scans in inaugural year
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