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June 25, 2019
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Marketing

Brands doubled social spending, but decreased paid search in 2017

December 11, 2017

Mr Bags instagram post sponsored by Grazia

 

By Brielle Jaekel

While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.

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  1. Affluent consumers unsatisfied with luxury marketing: YouGov
  2. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  3. Positive feedback, relevant information key to drawing in new consumers
  4. Bulgari incorporates Italian movie motifs into latest collection
  5. Day's wrap: Chaumet, Princess Cruises, Gucci, The Luxury Collection, Balmain and Ulysse Nardin
  6. Nordstrom contemplates dressing room iPads to elevate customer experience
  7. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  8. Perrier-Jouët pops up in Paris for nature-themed event
  9. Ermenegildo Zegna pushes sneaker launch with customization
  10. Princess Cruises readies itself for new ships, luxury suite launches
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