Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
{"ct":"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","iv":"98d33fd77b645f34685a57289fdca216","s":"1bdf2954f8b64a80"}
Share your thoughts. Click here