Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"fb0d547e98ce088efe5a46ecec603a31","s":"1e6208c14797493d"}
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