Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"b91405e3723e64e572871f82c5f358e9","s":"6edbc1fd4956b28d"}
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