Luxury Daily
World’s leading luxury business publication
June 24, 2021
  1. Emboldened by stints at Balmain, Valentino and Saks, Shawn Pean launches luxury menswear label June79
  2. Day’s wrap: Prada, Zegna, Dolce & Gabbana, Bentley and Four Seasons
  3. Dolce & Gabbana releases sunny Saks capsule collection
  4. Prada, Zegna Groups jointly acquire cashmere company
  5. Prada, Zegna, Dolce & Gabbana, Bentley and Four Seasons
  6. Louis Vuitton is most valuable, fastest-growing luxury brand
  7. How global luxury retailers entice Chinese shoppers
  8. Consumers seek improved fluency, adaptability from chatbots
  9. Four Seasons encourages travelers to take the scenic route
  10. LVMH, Ferrari, Salvatore Ferragamo, Bentley and Sotheby’s
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Marketing

Brands doubled social spending, but decreased paid search in 2017

December 11, 2017

Mr Bags instagram post sponsored by Grazia

 

By Brielle Jaekel

While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.

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  1. Day’s wrap: Prada, Zegna, Dolce & Gabbana, Bentley and Four Seasons
  2. Dolce & Gabbana releases sunny Saks capsule collection
  3. Prada, Zegna Groups jointly acquire cashmere company
  4. Prada, Zegna, Dolce & Gabbana, Bentley and Four Seasons
  5. Louis Vuitton is most valuable, fastest-growing luxury brand
  6. Consumers seek improved fluency, adaptability from chatbots
  7. Four Seasons encourages travelers to take the scenic route
  8. LVMH, Ferrari, Salvatore Ferragamo, Bentley and Sotheby’s
  9. The Macallan celebrates Father’s Day with unique culinary class
  10. How luxury brands can win Gen Z and millennial shoppers
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