Marketing
December 11, 2017
Mr Bags instagram post sponsored by Grazia
By Brielle Jaekel
While the fashion industry has embraced social influencers and messaging commerce, a recent campaign from French label Chloé demonstrated just how much potential these strategies have for luxury marketers.
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","iv":"e540093d8f1c704a119bb51248b965fb","s":"953bdfa177e46697"}
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