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Fragrance and personal care

China cannot buy enough beauty gadgets

June 21, 2021

The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Image credit: Meitu The beauty segment has traditionally performed well for luxury houses, but the pandemic has changed the way brands must approach their beauty consumers. Image credit: Meitu

 

By Adina-Laura Achim

Traditionally, the beauty segment has always been a top performer for luxury brands. Lipstick, in particular, performed very well during recession periods. In fact, after analyzing this trend, Leonard Lauder, chairman of Estée Lauder, coined the term the “lipstick effect.”

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