Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"9de8cf58af0369abfd52a8477f55d40c","s":"22dc49b9a1be8eca"}
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