Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"5895105f685e351ca3a619aa805b9bc7","s":"44fceab541231e37"}
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