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Feb. 7, 2026
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Software and technology

As China further restricts online gaming, luxury brands look onward

September 1, 2021

Honor of Kings halted a collaboration with Burberry over political concerns. Image credit: Burberry

 

By Katie Tamola

New restrictions from the Chinese government on minors’ online video game usage potentially threaten brands’ aggressive gamification pushes in the world’s most important luxury market.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
  2. Perigold, Olivia Palermo announce design partnership
  3. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  4. Younger, Asian consumers fueling luxury growth: Bain
  5. Deadstock denim from Nona Source dresses new Guerlain drop
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  8. ‘Gucci: La Famiglia’ asserts vision for next chapter
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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