Research
February 6, 2020
China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications
By Dianna Dilworth
Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.
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","iv":"3a051565460415b22699c345f074ae41","s":"b88be24b57377c14"}
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