Research
February 6, 2020
China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications
By Dianna Dilworth
Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.
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","iv":"d8079c25bc75281ebbf5021bd49d5c67","s":"55e782787d770205"}
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