Research
February 6, 2020
China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications
By Dianna Dilworth
Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.
{"ct":"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","iv":"105d681eb93fa8b594161505085e9bc6","s":"f00c2b0658b32352"}
Share your thoughts. Click here