Research
February 6, 2020
China's wealth is reflected in the proliferation of cities of glass and steel, such as Chongqing, with a rapidly urbanizing population. Image courtesy of Reuter Communications
By Dianna Dilworth
Luxury brands that want to appeal to affluent Chinese consumers over the next decade will need to be tech savvy, deliver Chinese-focused messaging and understand the evolving tastes of sophisticated Chinese consumers.
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dSIFYrUvGa2LqHFhRPiQb2sq1ac5d0LT6mto2+pTa3BQ7OVn37mL8zr8XVNPWiL6HIugtmy1hp8igUEZ+E24BQELy8354ykGEb2HYf+\/bzMXoC+SwCLisvSCdK\/lBgDe6kWUJTsGueWt95dGgtF\/AoydJ4SRMNvsc9Jfy9Ih3dR7uqKqHsYe7BqruftOdUqRbmsepbAsespciPFHgx5BY3wCc6jBPlaBVACqP\/fbOpqryWAxGldZD3i+qr6S\/KeVvQ4IcU6xqEowloITLMXYkvJ\/rPM\/xR9yAvnmlRwYZfLj0EwK2wjHiOy4E2YZsQ11xjwXxEyvZ0LBJ\/3uf6sI245mbQjcmB0Ig+Xfigp3SapZ8H7PwutexJqtmrmoOuNF9kZdQ8pxBI62RvMAja9Cm9mZS0V3263KC+wnB1YwKw8\/WXCfxgRy3AGcpVnYA0iAIMXV0uuNDQ1V19nliRrOKuDRuYqlGzsT73yMUFvI52HFB9B\/F8WvIv5Mn7PplqUrUlJDfUdU5yNI6+JN2OO7CmXKWkMo\/4CDgzMhgJdHI15V+aWyW1c6Nf5h0cm+IEea4tkcTN+JFcVF1UKxCBBBiuzAQUAsXXo5wb2FBFPZ984Cr1mW1p7OeTXxObeZNSm4SGMl6cN73EG0VnxGX\/S9zsORDx5X3A1tBrDvTEfMk8jJZoFBTIQ\/LQwoihZjeZ\/awmLu2dFA2QXQq82koJus6LFRdOSkxAqq5O31ssVnypalOTj9v0Sm\/+w\/BIfM2\/JEcfqhQ2Pd2+soAGHw0vg\/71G7CZLTXkUTaetAm2YAmhzX4x10\/Im3mhb+3q1uoSBdgFZYKJTsPW5QYVvE8eGFyPGSigVKhMZPCSYTHQNqUAcXorkKHKyRcSJZAtf+N99TfR4grbsmQJaizBMgE38u4fkzWFzS+8L5QiRi8TRnGZVmrIRH11394nSczlAPjv1nwMoSDfHWtklhYQ1q7HBQOLJrkbdTbroFNfS1aMRoKhdCSCaUWXTllGiJyx65uRpKlLkrw3I2bNcY\/8KP5Zq6un0MGKwJGluJAaKNZKegeiEf9+wkuYKiSxzrIx9CJjnpuRhkgjnWrZhz21JG6tW1ZnzmFohxgvINTGpR+v2ydkWb+G6rj4eS9g98mr+2i2vXxPJ\/Fk8nhnEnhzAgJfB2lzvIU96f+yAoYJ5LjJ4lPN0GIHfIhJ8k4VEpkooDDR\/41XFKXMQ+mljtrMVUCetiRdqqtGbH8JtiUaG13pUClZMn1oLqqyORe5XBnqQFob3SEO76cftzIOUDI0KC57ne8z1rtpsuH0qL97zORaiOWGU87cC5WUerH\/TJAZXiIQWHox3p53kbuuFI\/g9O0kw02Wzv4S9PUpYzXg4gl4yNT1kC16TwsZB+MiNKsbKm5x3vmPf0DNJRouCT1wec801rtrtN5a1kNhh27gjkUEVjY+1fbpPq\/bDAtnRTBYJ7ZYmPUMm\/3OnB8R962a5Xwqoi\/8GUxzBu27tV5Z\/t37Z3kmJRPMX90tPBsmA2nnD3Af14QLpxa13RofxJLxFOezLyg1ZOgzVBMJntwtnp0VzF\/LudXSqOF+q1sYRl+pTVivjj4eVuVBAIylfaGKRllLkbdLRm6kilDv\/\/bMeEiEo79WRrl4R0LLR7PZmTqHMxcAdEtFvVIYhAEkjr5z4W\/aAC1yYS7RY64oiMM06SmOoa89ZSHEfkT49X7EcZWRH\/TsF7pwFsMhjqWWVi9P398OFlmx+5p3phPHV2scIw\/9+olNtUtzESx0m8iovlgAtgi7CZq+NHdVM6956YQpWx15d9MbuOn4vrMTjqanpdbnT7CBKE7CrRaD073DTRKkfod2wgaFyAfVttlwps4pVW3iimbCzO17UPB690xtlik00anYleZ6K82si3LIM86nkieQBu7V0GEnbm+ocudG3T7C651YrHmLkawxMjppA0DzfCcu3+uPFIij6\/n3s7o5bzz0Qo3mTn5L3mvXPP1ARktXzHSC\/I71ybZscyt7E2NG2vYqxuQH0GYCPFBkIVbMd8gPx\/VGB86zL7FYdoSYF2W3RObqoZ89Psnv0AfcRrzSRoPPo4bdlpBAUp8I1vS4ya7RGWTISc4DmRxhu5fGSMlkN0tet5cqhk2LfUxI37QJxXY0uTsSoD0+j\/UgslS07ex0gn9g1scqzMudskw+Vic7dT9l\/3P90AHBErYmzDIshqi6uEH5jwMFUFFLoNfHOSD\/czih\/VnnxrRvZqoiyKDIqB3QEpt6oyfJdVuxIDCYc49e3YlOz4Onfn5yRSLI3wTKehe9bEwBXjx4dbQ3Ak18Uz8z31\/Uy3b4e+sBphWTY+QeQBgVbks3W4B2HM4H2OQIxFfbib5a3KxpkUYOXK5pTJOrF4j+pYHHVCASfSEW81lG\/kxuQuXh4YgbIvK1JlKmLpzImqiPGolhMAREQf+M0evk5sb4hj2gPkIYBnbKEomIei36SCI9IkAEi8Kp9VMj\/fDS\/DShjK9lcdNAPjZeHtzHI11vV\/CyM\/MkP93JLvzKFLTIy9i1ouwnMSomtBmrDroUpuvvLqwZHSo7wODisbimSMZ54h+pPxMy7EsDSEkDnbDTi09pDLPwZpRmEEmKjAYFL8AdrcJQAzk\/04cFoKV6LOCsQU8a3akK26cxE78Emy3wQs7NDTGaqN0rCVeHI1lgtwEPfr2JnqPsCoPLUyIUewxqaMWUF5jSFLBZ7aGTpgLI9xf5169lSeKqn7l9XQZMWDLzbZO6yX0nuOgBHrNZOuibTRfuuPajUCQDOcLgC+HKD8AmN8s0Sv4fg8w2vmvc2+u9z4jBAUxtOfk\/pcpsmt74XiBTOTcaZwnv1Ie\/llzjMkigs7BmJBRdZa0cafQQnpZVYHSanocxh\/cIGRoP9Lyj73cTOdsFeHgv5Z8ncyIpiLIlclxYiaxKVfWejWqVugvMlUzSSsVy5saXFXm0aYTLEKB6\/ONBm8TEjb1B5PyS+aT+QceJKXJ28z8rcyNfys+HM4HyP0UnSN7U1ASdCutM5Tb5gWMQB3bIiDpNEI6IJIp3BfXrw8G+R0+Waoafjrq7YCBblaBHCTHgDSNqxExDFTnq6u937tC7dlg8ixTkXtcim674uUfQmjLN8TD9Aa58A5O+U8KmkDbRSKWg37ESGHT1MdsmOEeD8+MxvcnoqFZT2pbzWmrN0gEBMEmXjchopVqM5LjBbG2R+dUHncOF9qUg1WwAVKuLBtu3PV6\/d4ejPWv9mTLOl5\/UjigSu1vvr\/wag6kDBq5Y7GxpZ4gL2s0kMpaw+t6zUVJwsavZttRY+NRI5x2icfm1U6xEM+p4deE9pjhROeSo3rtYIdwVLR+KObyl+RIu68LWy75dorTlCPpGo+2X62Z546tUfpR1JOnWnD29lvzxkKxSeDe0ZxGhUO93RKpYpmxmfW9\/cVnTAGBYUSAo08lk92rrZG6xOXQJkC4QxDN0zMEttMVVfmZ\/PbsGgyHq6YIZ0cACoyYJA2Lv0IKYT9wRusvJetFV8iY6I98kG7cd9YypWNhCo+lx4DwqSFeolH7KVJ4CP3J+a5aUyaR6JY4Vb4xouyd50F90zeHb6ktRaFW70oHz9Bk6qIbzvVdZn+9L4iT1oDxH5VRgRLL7vOpplJxFQPwjes+f9zZytAhRpDO0Rz3n0zPvaCyIYV3iIGWKRLxvRjymh59R9H\/\/61QuTjgMTxGVCM+9+Z6UUZNwa0eBugVXkpEOqQ54gvMuAVS04AiducXTWSgVDCbBvm\/wx85phF0PoHN3viZymSIm1kbZoauXrZhyR2AmZ02qInxTXSt6PS1bo45f9AKqKjTwkm0PxiW+U4n8uoUqwRoEl9e6+sgnlWxDjbjtCKkfPhtB3rqbox6pc=","iv":"db60b82e401602b2a94debbb0e68d888","s":"f88fc4ea9ec0b079"}
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