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Research

China’s wealthy are bouncing back, hinting at potential rebound elsewhere

April 21, 2020

Altiant's latest report tracks consumer behavior after Covid-19 cases began to fall in China. Image courtesy of Altiant Altiant's latest report tracks consumer behavior after COVID-19 cases began to fall in China. Source: Altiant

 

By Dianna Dilworth

The majority of wealthy consumers in China have said that the worst is behind them, signaling a positive outlook for the post-coronavirus economy for luxury brands worldwide.

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