Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"63bae6b58b58ae8d2259fb81a3746531","s":"9678b5f3d2de9e6e"}
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