Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"9a818ab8fd07956c82a0ed05c6a9863e","s":"ee5f3267714767e7"}
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