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Retail

Chinese Gen Zers have unique approach to luxury: Agility

August 24, 2018

Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop

 

By Sarah Ramirez

While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. WatchBox looks for growth in editorial integration
  6. Burberry bans exotic skins
  7. Luxury Women to Watch 2017
  8. Gucci studies connection in spring/summer 2025 campaign
  9. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  10. Lamborghini heads to French Alps for women-led driving series
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