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Retail

Chinese Gen Zers have unique approach to luxury: Agility

August 24, 2018

Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop

 

By Sarah Ramirez

While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior, Rizzoli to release book on Lady Art project
  6. Louis Vuitton introduces Visionary Journeys Seoul
  7. Fendi pays homage to artist with playful puppet fall campaign
  8. Dior dives into French Riviera with escapist fragrance
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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