Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"2d5599856a7efe51d822786a77656603","s":"6f41775e66b87e97"}
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