Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
{"ct":"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","iv":"1c3ea2c6cad19beb174391f3b869de40","s":"676e365d136593f7"}
Share your thoughts. Click here