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Marketing

Chinese influencers have evolved from content creators to ecommerce vehicles

August 14, 2017

Chinese social media influencer Mr. Bags was featured in a Grazia China editorial. Image credit: Grazia China

 

By Jen King

China’s key opinion leaders are causing influencer marketing to evolve from content publishing to drivers of ecommerce sales, according to new findings from The Luxury Conversation.

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Hugo Boss' preliminary earnings show 27pc sales jump y-o-y for 2022
  3. Porsche brings Macan model to 'Overwatch' universe
  4. Estée Lauder Cos. creates AI Innovation Lab with Microsoft
  5. Baccarat lights up Lincoln Center during 77th annual Tony Awards
  6. Saks announces plans to scale ‘Fifth Avenue Club’
  7. SCAD lands $10M jewelry program endowment
  8. Saks drives store traffic with geo-targeted mobile ad
  9. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  10. Dior Beauty introduces ‘Gris’ collective to complement gender-defying fragrance
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