Marketing
August 14, 2017
Chinese social media influencer Mr. Bags was featured in a Grazia China editorial. Image credit: Grazia China
By Jen King
China’s key opinion leaders are causing influencer marketing to evolve from content publishing to drivers of ecommerce sales, according to new findings from The Luxury Conversation.
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","iv":"7f770f2a4f876f3b2e1d555ef50fb0e1","s":"25ff9a2e3985f022"}
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