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Marketing

Social media unavoidable for Chinese mobile commerce

October 12, 2017

Michael Kors WeChat. Image credit: Michael Kors

 

By Jen King

By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands aiming to speak to China's affluent and aspirational consumers.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Versace hires Pieter Mulier as chief creative officer
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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