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Marketing

Social media unavoidable for Chinese mobile commerce

October 12, 2017

Michael Kors WeChat. Image credit: Michael Kors

 

By Jen King

By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands aiming to speak to China's affluent and aspirational consumers.

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  1. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  2. Bon Appétit delivers inaugural Art & Design issue
  3. Vogue premieres Global Spa Guide
  4. Rihanna appointed J'adore fragrance ambassador by Dior
  5. Bloomingdale's goes for World Bazaar theme in Carousel rotating concept shop
  6. Press ahead with digital transformation as pandemic births connected customer
  7. Vogue adds 28th title as Scandinavian influence grows
  8. Pandemic accelerating in-store, online changes: Saks Fifth Avenue CEO
  9. What luxury needs to know about cannabis
  10. Facebook introduces new social audio features
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