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Marketing

Social media unavoidable for Chinese mobile commerce

October 12, 2017

Michael Kors WeChat. Image credit: Michael Kors

 

By Jen King

By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands aiming to speak to China's affluent and aspirational consumers.

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  1. Future purchases will be made on search engines: Tiffany & Co. exec
  2. Ecommerce is dead, says Holt Renfrew exec
  3. Brands must close the consumer experience gap or risk losing millennials
  4. Harrods' VR experience brings customers to the Seven Wonders of the World
  5. Selfridges beats the holiday competition via October opening
  6. Luxury travel is popular with more than just affluents: report
  7. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  8. Moncler, LVMH, luxury lifestyle and Tesla - News briefs
  9. Stella McCartney highlights fashions in Piccadilly Circus billboard
  10. Day's wrap: Breguet, Four Seasons, Tamara Mellon, Neiman Marcus, Lalique and Mr Porter
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