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Sep. 24, 2018
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Marketing

Social media unavoidable for Chinese mobile commerce

October 12, 2017

Michael Kors WeChat. Image credit: Michael Kors

 

By Jen King

By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands aiming to speak to China's affluent and aspirational consumers.

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  1. Luxury looks to clean beauty to navigate new personal care
  2. Creating holiday experiences in-stores will be vital this season
  3. Influencer marketing shows no signs of slowing: Shareablee
  4. Nordstrom prioritizes personalization in revamped loyalty program
  5. Carole Shashona on growing her eponymous jewelry brand
  6. Bleu de Chanel dives deep with new campaign
  7. Top 5 brand moments from last week
  8. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  9. Michael Kors marks milestone in philanthropic effort
  10. Registration closing soon: Luxury Marketing Forum New York Sept. 26
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