Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Chloé incentivizes video views via 60th anniversary contest

March 15, 2013

 

French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application.

To read the entire article, please subscribe or