Luxury Daily
The authority in luxury news.
Feb. 4, 2026
  1. WatchBox expands into Switzerland with headquarters
  2. Rule-free personal style philosophy anchors fall campaign from Chloé
  3. Hilton hits unit development record in 2025
  4. Balenciaga brings fall/winter looks to NBA 2K26
  5. Google to power AI-native purchases
  6. Perigold, Olivia Palermo announce design partnership
  7. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  8. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  9. Brioni revels in time well spent with ambassadors Jude, Raff Law
  10. China’s luxury market losses narrowing: Bain
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Chloé pushes fragrance via multifaceted app, photo contest

April 18, 2012

 

By Rachel Lamb

French fashion label Chloé is marketing its fragrance L’Eau de Chloé through an engaging mobile application for the iPhone that includes product details, social media functionality, campaign images and a photo contest.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. WatchBox expands into Switzerland with headquarters
  2. Rule-free personal style philosophy anchors fall campaign from Chloé
  3. Hilton hits unit development record in 2025
  4. Balenciaga brings fall/winter looks to NBA 2K26
  5. Google to power AI-native purchases
  6. Perigold, Olivia Palermo announce design partnership
  7. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  8. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  9. Brioni revels in time well spent with ambassadors Jude, Raff Law
  10. China’s luxury market losses narrowing: Bain
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership

Zegna Group sales shrink 1.5pc in 2025
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Watches of Switzerland Group acquires Deutsch & Deutsch