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June 16, 2019
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Home furnishings

Christofle repositions itself in brand image and management

March 20, 2018

Christofle looks to reposition itself. Image credit: Chistofle.

 

By Staff reports

Chalhoub Group’s French silver manufacturer Christofle looks to a new chief executive officer as it continues to strengthen the brand’s strategy.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Dior goes for gold with flashy J'adore campaign
  3. Balmain lets consumers control the action in fall campaign
  4. Four Seasons walks the red carpet this Oscar season
  5. Ecommerce experience heightening consumers' retail expectations
  6. Estée Lauder spotlights skincare as sales surge
  7. Bleu de Chanel dives deep with new campaign
  8. Boomers still outbuying younger clientele in prime London market
  9. Emotion should not be underestimated in building customer loyalty
  10. What can luxury brands learn from the disrupted auto sector?
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