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Home furnishings

Christofle repositions itself in brand image and management

March 20, 2018

Christofle looks to reposition itself. Image credit: Chistofle.

 

By Staff reports

Chalhoub Group’s French silver manufacturer Christofle looks to a new chief executive officer as it continues to strengthen the brand’s strategy.

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  1. Prada character pulled after accusations of racism
  2. Bleu de Chanel dives deep with new campaign
  3. See our speaker line-up: Luxury FirstLook 2019 New York Jan. 16
  4. Cities of luxury: Tokyo – Luxury Memo special report
  5. Rimowa puts brand's heritage into print
  6. Chinese travelers want personalized service, embracing experiential: report
  7. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  8. Highest-income travelers demand "once-in-a-lifetime" experiences: report
  9. DFS Group tells personal stories to spur loyalty program enrollment
  10. Luxury travelers value experiences over dining, sightseeing: Resonance
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