Luxury Daily
The authority in luxury news.
Dec. 25, 2025
  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. WatchBox looks for growth in editorial integration
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Chanel unleashes ‘From Dream to Reality’
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Advertising

Claiming authenticity now suggests dishonesty to consumers

October 23, 2015

Image courtesy of Michael Kors Young affluents are tuned-in to marketing tactics; image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. WatchBox looks for growth in editorial integration
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Chanel unleashes ‘From Dream to Reality’
VIDEOS
More Videos

MORE IN Advertising
Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Dior builds five-story statement flagship in Beijing
‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Dior, Rizzoli to release book on Lady Art project
Seabourn to broadcast 2026 World Cup aboard luxury cruises



RECENT ARTICLES
Louis Vuitton introduces Visionary Journeys Seoul
Savannah College of Art and Design debuts SCAD LUXE research center
Exclusive Resorts purchases Inspirato for $59M

Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
Follow @LuxuryDaily for the latest in luxury news
Happy Holidays!