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Research

Bangladesh’s MAC population offers opportunities despite consumer weariness: BCG

October 23, 2015

Animation courtesy of BCG Animation courtesy of BCG

 

By Jen King

Bangladesh’s middle and affluent class (MAC) is expected to triple in 10 years to approximately 34 million consumers, offering luxury brands an unexpected market for growth, according to a new report by Boston Consulting Group.

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  1. Turnbull & Asser appeals to office-goers with made to measure promotion
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  5. Marriott, BMW, Artemest, social media ads and Future of Luxury eConference
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