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Claiming authenticity now suggests dishonesty to consumers

October 23, 2015

Image courtesy of Michael Kors Young affluents are tuned-in to marketing tactics; image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.

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  1. Prime London real estate dominated by Chinese, US buyers
  2. Day's wrap: Farfetch, Bentley, Neiman Marcus, Gucci and Tamara Mellon
  3. Gucci goes to Long Island for laid-back summer shop
  4. Brands fail to consistently improve customer experiences: Forrester
  5. Volkwagen AG streamlines vehicle software development
  6. Luxury ecommerce lacks speed, leaving shoppers behind: report
  7. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  8. Tech-augmented hospitality offers more seamless, relevant experiences
  9. Bentley hires former Cadillac, Chevrolet exec to head marketing
  10. Dior appeals to product-conscious consumers with sustainable skincare
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