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Jan. 19, 2019
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Claiming authenticity now suggests dishonesty to consumers

October 23, 2015

Image courtesy of Michael Kors Young affluents are tuned-in to marketing tactics; image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.

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  1. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  2. Sharing economy helps rather than hurts luxury brands
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  5. Hermès sets off on global tour in sci-fi cartoon
  6. 2 weeks left! Luxury FirstLook 2019 New York Jan. 16
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