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Claiming authenticity now suggests dishonesty to consumers

October 23, 2015

Image courtesy of Michael Kors Young affluents are tuned-in to marketing tactics; image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.

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  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Bleu de Chanel dives deep with new campaign
  4. Nordstrom targets $1M in holiday philanthropy with four partners
  5. Chinese travelers want personalized service, embracing experiential: report
  6. Travel advisors are hottest new thing that never went away
  7. Dior goes for gold with flashy J'adore campaign
  8. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  9. David Yurman makes more room for men’s collections in New York move
  10. La Mer takes daring approach for mask marketing
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