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Oct. 16, 2019
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Claiming authenticity now suggests dishonesty to consumers

October 23, 2015

Image courtesy of Michael Kors Young affluents are tuned-in to marketing tactics; image courtesy of Michael Kors

 

By Forrest Cardamenis

NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.

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  1. Dior asks award-winning actress to spread joy in fragrance launch
  2. Top 5 brand moments from last week
  3. Saks turns flagship into Frozen 2 celebration for the holidays
  4. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  5. Day's wrap: Saks, Moët & Chandon, La Mer, Omega and Bloomingdale's
  6. Emotion is the key to CX differentiation: Forrester exec
  7. La Mer takes consumers to the sea in Shanghai
  8. Luxury Collection to make Saudi Arabian debut in 2020
  9. Friends, family are top travel social media influencers
  10. Luxury partnerships extend, enhance the customer experience
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