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March 24, 2023
  1. TikTok creators key to luxury beauty's current boom: Launchmetrics
  2. Prada Group helps launch urban forestry academy in Milan
  3. Day's wrap: Prada Group, Moschino, Emirates and Genesis
  4. 'Prada Frames' symposium continues support for conscious design
  5. Gucci connects gender equity, sustainability via podcast episode
  6. Moschino creative director Jeremy Scott steps down
  7. Coty takes aim at outdated definitions of beauty in new campaign
  8. Could Silicon Valley Bank’s collapse affect luxury brands seeking funding?
  9. Day's wrap: Prada Group, Bulgari, Buccellati and Le Méridien
  10. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
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Marketing

Technology is paramount to reaching the next generation: report

December 8, 2021

Trademarks filed by LVMH mentioning AR/VR in 2019 were more than double compared to the previous year. Image credit: LVMH

 

By Katie Tamola

To reach new audiences, luxury brands must experiment with their marketing strategies and innovate with new technologies while staying true to brand identities.

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  1. TikTok creators key to luxury beauty's current boom: Launchmetrics
  2. Prada Group helps launch urban forestry academy in Milan
  3. Day's wrap: Prada Group, Moschino, Emirates and Genesis
  4. 'Prada Frames' symposium continues support for conscious design
  5. Gucci connects gender equity, sustainability via podcast episode
  6. Moschino creative director Jeremy Scott steps down
  7. Coty takes aim at outdated definitions of beauty in new campaign
  8. Could Silicon Valley Bank’s collapse affect luxury brands seeking funding?
  9. Day's wrap: Prada Group, Bulgari, Buccellati and Le Méridien
  10. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
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