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Dec. 2, 2023
  1. St. Regis rolls out 'House of Celebration' holiday programming
  2. Creative director Matthew Williams departing Givenchy
  3. RH Indianapolis opens on renowned 151-acre estate
  4. Gucci faces worker strike in Rome
  5. Thom Browne expands brand universe with Baccarat collaboration
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. David Yurman, SCAD join forces for tech-forward holiday project
  8. Veuve Clicquot event honors 51st Bold Woman Award winners
  9. At Accor, luxury division welcomes three new leaders
  10. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
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Marketing

Technology is paramount to reaching the next generation: report

December 8, 2021

Trademarks filed by LVMH mentioning AR/VR in 2019 were more than double compared to the previous year. Image credit: LVMH

 

By Katie Tamola

To reach new audiences, luxury brands must experiment with their marketing strategies and innovate with new technologies while staying true to brand identities.

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  1. St. Regis rolls out 'House of Celebration' holiday programming
  2. Creative director Matthew Williams departing Givenchy
  3. RH Indianapolis opens on renowned 151-acre estate
  4. Gucci faces worker strike in Rome
  5. Thom Browne expands brand universe with Baccarat collaboration
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. David Yurman, SCAD join forces for tech-forward holiday project
  8. Veuve Clicquot event honors 51st Bold Woman Award winners
  9. At Accor, luxury division welcomes three new leaders
  10. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
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