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Research

Email, search most effective digital marketing channels to drive online store visits

March 4, 2020

Direct marketing channels are the most effective at driving e-commerce site traffic. Image courtesy of Oribi Direct marketing channels are the most effective at driving ecommerce site traffic. Image courtesy of Oribi

 

By Dianna Dilworth

Email and search are the most effective digital marketing channels in driving visits to an ecommerce store, but social media is far less effective, suggesting luxury retailers should consider classic forms of online communication.

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  1. Lamborghini onboards next chief people, culture officer
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  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  6. Annual revenues rise 15pc at The RealReal
  7. Chanel's Coco brings intensity to its scent and marketing
  8. 4 takeaways from Jing Daily’s latest report, “Chinese Cultural Consumers: The Future of Luxury”
  9. Sotheby’s inaugurates Paris flagship with dual art sale
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