Marketing
February 18, 2020
CMO outlook in 2020. Courtesy of Chief Outsiders
By Dianna Dilworth
An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.
{"ct":"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","iv":"75cd52a80aa43c23bc8d4f7f709960c6","s":"424a54be876bf568"}
Share your thoughts. Click here