Marketing
February 18, 2020
CMO outlook in 2020. Courtesy of Chief Outsiders
By Dianna Dilworth
An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.
{"ct":"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","iv":"2fd3d51dcc9c6b72ca054d5736ec520d","s":"6b3ac323ea7f7f04"}
Share your thoughts. Click here