Marketing
February 18, 2020
CMO outlook in 2020. Courtesy of Chief Outsiders
By Dianna Dilworth
An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.
{"ct":"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","iv":"17c167e5da1ef22d2130c9b860f550e9","s":"94343faf8c3f8ef4"}
Share your thoughts. Click here