Marketing
February 18, 2020
CMO outlook in 2020. Courtesy of Chief Outsiders
By Dianna Dilworth
An economic downturn could lead to negative impacts on business this year, though luxury is partially immune, according to chief marketing officers interviewed in a new report.
{"ct":"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","iv":"e5105534e483d888b3e84026771ae6e0","s":"d6e3eeb5a5981ec5"}
Share your thoughts. Click here