Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
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","iv":"fb20c9addce8336148dc0c62125e60af","s":"9f9435ea7cadc891"}
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