Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
{"ct":"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","iv":"bf35a4436f5d4b7b1a1c116caaf64761","s":"97e314400aa79543"}
Share your thoughts. Click here