Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
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","iv":"ad0b3befd2d615be4936b6d4be19ef6f","s":"0b39fa245ac0621d"}
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