Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
{"ct":"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","iv":"f29ea86d8c4ca567fb6d7d9cd6fe3d9a","s":"dc2680abadf4bbb3"}
Share your thoughts. Click here