Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
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","iv":"bf73dc034a8fd4258e53ae738b1b8d30","s":"ef04d64e7fc97629"}
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