Marketing
December 8, 2020
Marketing aids the uphill climb in a rough economy.
By Ellen Kelleher
After a difficult year, chief marketing officers are in the hot seat and must adapt to shifting economic factors as they make plans for 2021.
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LW5Be5uUxWDeGeQcQPlooM811EBw9HzBxxMe68dokM8PrXiv8GCRG8LzyTcL2VflXCZqk0Nodzf7Rl2Ks0rSw1cRlmDTXltwyPZDe1vWRq0Kf3HrjBQtngqIdgHBLEjBsT8QA8c\/hOzntW7WuK9I2AWYmeETu2nxyw3GtQZqu714Xz+VVYSvjVGsstKTswmQnnLXbX7NmN1wxZkRkr7xhm0N5teOlLfO+um7HQrK35WBtkQWj6Uo5smjyDcMfN44Pn7pCi9Lf8JqOH4X+m5f4BgiLAMPFNxJnVeCDz1Cvw2sCKza5V3R1e00CY5TvuQW60BlNEGWCOjjgzMUFeeMl1NqzWYaiu5w4eSt\/CQpoo30\/CbodaD7AbAY6YXPzEZToM43dId9hUI+m\/aPnMrIabU2Kizpvcrpew1tu5XKH+yF69KYhPffYL85bkxpu5Imt1dD7QFEmrqQ3dtoXt4g39WVBaCVN5qZmv26bPMd144gi1keNWB92OHsJl3Je7gKkhC0hpyWDHX+pFWcrEwt7SUAF1seHSa\/Qw0P5nW12O8wi9FbnI2OSczqyC0ku745eKjmGKZx7NYH9PJco3DlUIJQIcRq2UcgvX3J3O1O12FaT83NZitTR\/6OG7d0L1H2lXOKejlCeQTfZm2Joh9bHJ2MWPDHqoJVM+Sq1gzYFgFLQwI1sY9+nHzoe+F2+hSrY8Egw0tLVqLJCCtrJkgiygyibkcDOdbuosFpOiKSsF7uj6xic6gqQTmL8FEmbqw7EHB4UIPeX8f9d+9zpVeVeMQllNSby3KCzy43WRgnW0oTb9KTEJe\/vYK1qY45UQBvzsUUwVkDr6kl1dzc3Tx4XVHw1rzxaLpfWf3hFqGzNgJoXNX4yYslZLjpYmUgwu\/\/1h3MxU5FNtVt9kiJGXXPu1Zz6EZkzDFiQVnpmw1R2vfDUNDrQBjqDasV3vYKoHToov6nHJDVAflDpwKCAp9NSKjogRAmeBZfs2LNZ\/x4mWICRb2QF8AKqDIiVx7jimJJkLuIhlVQ7ZyCHVmG7XLyyGEp6zp9DkbJFCRIscSgJefO2\/VIyFozU6EbdP+wpBfDHwWKSX+V46ztbv4AKvGXUiTevvCXRovyF1G3uXeLAkBF1oHDRaoqrnU6voct6A23B3\/PKt7Mkp7462sqZLEfREUV7e4Omjn\/GYACQXep3NW1QueGSWqj5zVCTC9WSVLfRgPzc70csIafdflP5aTTSENU2zo5SC6aQDnYjM1t+GyBVGJ8uJLgtpwAvy82CIAUQLfdKR94HsrfF6JoRQPDfUSXGKnUf\/gbVgq+05+WY4TXe3LjqzHA72WTgjQH1s3NhETsk8TWrkbq3Utml++hjAfF9Xm4mYVQjMt3CPYWwdOw4UixWvZnFhE4iJErliCq7\/XucMra5yZi54mvxO7BB+aDN6AGI7Zl1zVkIkDwI4WaXQqHD1ewnQqz9x2tBeZBVqU5MIt8ktGhR4Nxx1d6JpyIlD\/LbwmAk2rirMxhANksIQ1oI9YFwfNVDazoospT+pcRW+joLC8bxx7Bxb0OdrOfZixXmbyILxGUZcFqwoue9+KW+8lhoDv7Zdb\/\/ltn1BQzLKiMV4xi8u3VxHAfUMzmvxVnIE\/vIPiVxOMnUd6D+6XBLBjfs3GqEjzOhFhucmxFEAwtpdu025BTgo8iQ9Xdh0\/bxWbyuDZngjix5yAhhL5fg1i6ZJCfTWAPIohABBMmaqgaj1RKLI2qJtnu5Dea6jpoXsldxq15RKsSk1jweRhhcQQLhCjmNFM3qSlWpF0Tw0E0XPwE\/FPCConB2rjAnyL9JoUtaMIf5\/vQKJc6qvGpr1BCax1gDQu3fr\/0J91hokoNPmC3OLPCSMHaaPrdQNjokW\/X507hbU6wHsS3I28lGStZFcN+lXrwJzfBDjwgFSyDDftFL4WfkcIaw1xG8vyDltTqzhQNlm4B8FN\/YbTnVizoSFNA0xLk5IKQ7VMkKYczZawWLVkdx3v+U4ecpMskK4qtObKDga14HJZ33veRnbb2NxSKGqsK\/ZLJksd+Tzx1VHxg92D8Cf2J6SAePiVGcTat27HMRCvZsUnk8+sgMc5zIXu8vg+QONmSYHAidKhHQxtBtgNXmbDvLRcvwDkfS2RTsti50ne4xG1dWv+Zd648WqlF0DI7zRzDYl+9yWRDHbS2Kh+Ou3nx8647YEof8Rbxooply3ckNu84QJJxfb55vFJ35EpVPVABC+QU4IsO6PYr96csjaQf1U2qvyeWe6pCJwfove3KqVyx4nkirpjWRR6ULwOqiSXk9iwrklkXBLB1y\/urtXVksisa2njoMdNvr9WxpDGKD+\/TW3gDnSoCPji1z0q7yQfTDLAslxtWwdGI8t4Rc1Y805swyCNV+9N9CWqh9Cq3B9UKiwxDDNhFnYoIeoeWjzNaDanEI4a3l\/u80KGoIDVgrpt2eHU8ZdSmpBs7Rqr7pblWNl7KQRYR9KzSXTmJAC6Hg7KY1X0utqFZdhFIj4qAHiXx7yeWcqq0aotztSXQWwyaEFs1eKOMsqlZ8vdsOGLEWItLe2ZulcIfH0NRXOuOyMYGCCUxPRNLKacVGGd+FNB1\/siRgFhWNd0dRBgSpSjk8YMDtU+JzW\/TYQIAyiszyZTfCRxE8teByeKTSMcvQFwx1F4R4ZG7ZFBKOzYky8eoodceK6+NCh+bAGeNObabAW2t\/gNRneDE7WY6EJaK6burXNBHwC1\/UqFeMPf5c4q187gnvrdo5Ujw7eA8pMBpAr4ijRlR8Mwi+8Ug3Q74XD5eKBY04\/J7I1+8RbfDGclP75mnewa2hNYZSvu41W4s9dsDq\/mRrk+GksyODQP4cvQ4bFzQ6pmwtoUSzIzHvJd+pDRlBQVzly4gd9KZDFiOyiV2Fu4bA+MdqAsW8gb9rhwT9Ggfi3VC7MpcGT2QgnjRGeBqq8ikbEdVDpQButH10OuS4olquBUn3X7Vxa2fwlLLTIgFIxDzhZ3IzJ7TejPQIBG0TtWslB6pipLsmiQ5VyvNx9ivBzZppjZ8Ucc+\/mybPvaUnIEeHDaykcYh9xna\/c5Uy6Wydlxp19g7h7gtcZ5lhEDhteTqT51Si4ll0iDyuARP0\/d0u7XXWntoYBVudqxDPsW4VUE0dRk7OyPYtsoyAsNeGOe1ETW9IBqoKnEhN6sKMgc+\/P5qF0zHxkKTDNJsVbxGzn1VxDrjXL0IQ23iY+783O1O0IaYZmETwdjz2AysUJvs=","iv":"032a5109bf689445f415dcf1e25e80e5","s":"8f4d00ec6440b6a2"}
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