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April 21, 2019
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Retail

Combat discount-driven retail with exclusivity, perks

January 18, 2019

Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch

 

By Sarah Jones

NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.

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  1. Luxury cruising – Luxury Memo special report
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Travel advisors are hottest new thing that never went away
  4. Burberry uses Snapchat to share video and capture consumers' attention
  5. Register now: Women in Luxury conference New York May 9
  6. Collaborations capturing attention of younger luxury buyers
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  9. Hublot honors partnerships with Harrods pop-up
  10. Bloomingdale's gamifies in-store shopping through Snapchat filters
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