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Retail

Combat discount-driven retail with exclusivity, perks

January 18, 2019

Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch

 

By Sarah Jones

NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Burberry crowns student winner of Reimagining Materials competition
  6. ‘Peninsula Time’ platformed in dedicated campaign film
  7. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  8. Aman unveils plans for first ranch retreat in Texas Hill Country
  9. Proceeds from new Prada collection to fund artisan training in India
  10. Blancpain opens submissions for 2026 Imaginist Literary Prize
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