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Aug. 2, 2021
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Retail

Combat discount-driven retail with exclusivity, perks

January 18, 2019

Luxury brands' online storefronts compete with promotional pricing on multi-brand etailers. Image credit: Farfetch

 

By Sarah Jones

NEW YORK – In the competitive online retail environment where price tends to be the determining factor of where a consumer shops, luxury brands are faced with a discount dilemma as they look to drive sales without damaging their positioning.

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  1. How live commerce transforms social shopping: McKinsey
  2. Luxury should embrace innovation, lab-grown diamonds: ALTR president
  3. Hermès, LVMH, Bentley and Bloomingdale’s
  4. Authentic actions key for brands reaching conscious consumers
  5. Four Seasons encourages traveling with intention
  6. Audi offers vision of progress in Janelle Monáe campaign
  7. Flight of Icarus: As luxury sales soar, how does this end?
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Posting photos to Instagram without a license leads to legal woes for brand
  10. LVMH, Elle celebrate craftswomen with Prix des Artisanes
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