Marketing
August 18, 2017
Nordstrom Rewards
By Brielle Jaekel
Brands must tap unconventional methods and various platforms to better promote their loyalty programs, according to a new report from L2.
{"ct":"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","iv":"54bda9a98a9371c72683896ce8f91be7","s":"fb821a1ab3dfd76d"}
Share your thoughts. Click here