Marketing
August 18, 2017
Nordstrom Rewards
By Brielle Jaekel
Brands must tap unconventional methods and various platforms to better promote their loyalty programs, according to a new report from L2.
{"ct":"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","iv":"19c4c13f4cb8af0728a9a34e7e9a4f3b","s":"3a4cce34ec9c0d35"}
Share your thoughts. Click here