Internet
November 8, 2013
By Jen King
NEW YORK – Executives from community-based social platforms Vimeo, Tumblr and SoundCloud shared how brands can create individualized and curated content that extends beyond the average campaign effort at ad:tech New York 2013.
{"ct":"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","iv":"dc139410a9a35c700e22e6408837aa2b","s":"8f5741ba88c969c6"}
Share your thoughts. Click here