Internet
November 8, 2013
By Jen King
NEW YORK – Executives from community-based social platforms Vimeo, Tumblr and SoundCloud shared how brands can create individualized and curated content that extends beyond the average campaign effort at ad:tech New York 2013.
{"ct":"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","iv":"caac198fa9933982f666aacf64e14089","s":"f0e8c4b21eaa2efd"}
Share your thoughts. Click here