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Media/publishing

Condé Nast launches new branded content division with Aston Martin campaign

July 3, 2017

Stories' first campaign will be a short film for Aston Martin. Image credit: Vogue

 

By Danny Parisi

Media conglomerate Condé Nast Britain is investing further into branded content with the opening of a dedicated division, and automaker Aston Martin is the first up on Stories' plate.

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  1. Luxury Women to Watch 2017
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. What packs more punch: unknown models or celebrity endorsements?
  4. WatchBox looks for growth in editorial integration
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Sephora introduces new concept for SEPHORiA 2026
  8. Taj Hotels celebrates #WeTime in content-driven campaign
  9. Sephora grows its physical footprint, while other retailers close stores
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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