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Retail

Condé Nast’s Style.com shutdown shows perils of entering ecommerce market

June 14, 2017

Condé Nast cited conflicts between managing editorial and commerce as a major obstacle. Image courtesy of Condé Nast Britain

 

By Danny Parisi

Media group Condé Nast abruptly closed Style.com this week, after the company struggled to manage the editorial and commerce sides of the site simultaneously.

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  1. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
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  5. Luxury Unfiltered: Why clarity and authenticity are non-negotiable luxury storytelling tactics
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