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Mobile

Mandarin Oriental details mobile marketing prowess

July 1, 2011

Mandarin Oriental iPhone app

 

By Rachel Lamb

NEW YORK – The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental executive at the Luxury Interactive conference.

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  1. Relationships are the new currency in luxury sales
  2. Rosewood launches new wellness retreats worldwide
  3. Auto buyers increasingly supportive of online purchasing
  4. Kering ranks in top 10 of world’s most sustainable companies
  5. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  6. Why luxury brands must radically rethink sustainability
  7. Montblanc celebrates its newest smartwatch with ‘moving’ campaign
  8. Burberry transforms customer experiences through digital innovation
  9. Day’s wrap: Kering, Gucci, Natural Diamond Council, Taj Hotels and marketing webinar
  10. Gucci visits Hyde Park in winter campaign
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