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Commerce

Consolidated, focused messaging will help fight disruption

January 21, 2016

Four Seasons Hotel Toronto Four Seasons Hotel Toronto

 

By Forrest Cardamenis

NEW YORK – According to a senior executive from Four Seasons Hotels & Resorts at Luxury FirstLook: Strategy 2016 on Jan. 20, brands will need to learn how to counter disruption to fully take advantage of luxury’s experiential economy.

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  1. Jaeger-LeCoultre fragrances take form
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  5. Luxury Unfiltered: The superpower of emotional selling
  6. The Met’s Costume Institute announces spring 2025 gala theme
  7. Bulgari unites with Fender for limited-edition watch launch
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  9. Creative director Alessandro Michele rewinds time with Valentino
  10. Musicians are suing one another. Will luxury brands get caught in the crossfire?
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