Retail
December 14, 2018
Retail has faced disruption. Image credit: Neiman Marcus
By Sarah Jones
Despite the potential of leveraging consumer insights to guide merchandising decisions, many retailers are failing to effectively incorporate shopper data into their planning stages.
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","iv":"5d58b5af6009a74535d4df6400441a7d","s":"9d205ba6fa98cc71"}
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