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Commerce

Consumer services are an essential element for luxury brands

March 30, 2015

Four Seasons bed Four Seasons bed

 

By Kay Sorin

NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
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  3. EBay presents shoppable Super Bowl weekend activations
  4. Perigold, Olivia Palermo announce design partnership
  5. Coty partners with OpenAI
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  8. Younger, Asian consumers fueling luxury growth: Bain
  9. Deadstock denim from Nona Source dresses new Guerlain drop
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