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Commerce

Consumer services are an essential element for luxury brands

March 30, 2015

Four Seasons bed Four Seasons bed

 

By Kay Sorin

NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  4. Rolls-Royce drops in at Oberoi Concours d’Elegance
  5. Global demand for luxury hotels outpacing supply: JLL
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Belmond partners with fashion designer Thebe Magugu
  8. Rolex Awards welcomes 50th laureate class
  9. Louis Vuitton teams up with athlete Carlos Alcaraz on custom trunk
  10. Fendi says 'aloha' to new Honolulu boutique
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