Commerce
March 30, 2015
Four Seasons bed
By Kay Sorin
NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.
{"ct":"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","iv":"b277d624925a265711bba933c5a9c1d3","s":"d8e1cb315e08c9e0"}
Share your thoughts. Click here