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Commerce

Consumer services are an essential element for luxury brands

March 30, 2015

Four Seasons bed Four Seasons bed

 

By Kay Sorin

NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.

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  1. Prime Day proves fruitful for both Amazon and competitors
  2. Gucci joins Ellen MacArthur Foundation in circularity strategy
  3. Gucci, Salvatore Ferragamo, Volkswagen and Pernod Ricard
  4. New York, Hamptons see double-digit super-prime sales growth
  5. Free webinar: 5 trends in the luxury goods industry
  6. Dior steps up bid for China’s untapped wellness sector
  7. Q2 luxury real estate: Time on market to increase for luxury listings
  8. Salvatore Ferragamo celebrates travel with capsule collection
  9. Lexus illustrates futuristic feel, expansive capabilities for sales event
  10. Day’s wrap: Gucci, Salvatore Ferragamo, Volkswagen and Pernod Ricard
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