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Commerce

Consumer services are an essential element for luxury brands

March 30, 2015

Four Seasons bed Four Seasons bed

 

By Kay Sorin

NEW YORK – Catering to the consumer is the most essential marketing strategy for brands of any size, according to an executive at the Columbia Business School Retail & Luxury Goods Conference on March 27.

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  1. Burberry, Prada, Lyst, Rosewood and Alibaba
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  3. Il Makiage taps YouTube beauty influencer in celestial collaboration
  4. Audi highlights passion, progress in new film series
  5. Day’s wrap: Gucci, Farfetch, Four Seasons, Tag Heuer and retail growth
  6. Audi drops clever, concise ads to showcase offerings
  7. Tag Heuer taps NBA star as new ambassador
  8. Hermès exercises style in new athletic film
  9. Bulgari, Sotheby's, Lamborghini, Douglas Elliman and Phillips
  10. Affluent millennials most likely to splurge on travel
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