Retail
December 17, 2019
Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands
{"ct":"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","iv":"b2c99dc15a4b8143f28b93f66c3dc2a4","s":"0ad83f306b2e2b0e"}
Share your thoughts. Click here