Retail
December 17, 2019
Shelagh Stoneham is a marketing and branding expert and former CMO of Fortune 500 brands
{"ct":"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","iv":"1d20fc08882bc17da752dea42d47dbd8","s":"0fc3c07c280b3e11"}
Share your thoughts. Click here