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Advertising

Consumers not keen on mobile ads: study

April 22, 2011

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By Giselle Tsirulnik

A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.

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  1. Alternative materials – Luxury Memo special report
  2. Gen Z most likely to splurge on experiential travel
  3. In-store retail challenges impact beauty sector: report
  4. Michael Kors turns to Tmall for China reach
  5. Day's wrap: Richemont, Michael Kors, Gucci, Lladró, Maisonette and Lancôme
  6. Top 10 fragrance and personal care headlines of H1
  7. Four Seasons unveils first standalone residences
  8. Shiseido gets into beauty subscription game with IoT skincare
  9. Oscar de la Renta, Michael Kors, Saint Laurent and North Korea luxury goods - News briefs
  10. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
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