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Dec. 7, 2019
  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Travel advisors are hottest new thing that never went away
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Bleu de Chanel dives deep with new campaign
  6. Dior goes for gold with flashy J'adore campaign
  7. Nordstrom targets $1M in holiday philanthropy with four partners
  8. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  9. Retailers should show value to woo consumers to loyalty programs: report
  10. David Yurman makes more room for men’s collections in New York move
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Advertising

Consumers not keen on mobile ads: study

April 22, 2011

Banner ads

 

By Giselle Tsirulnik

A mere 10 percent of consumers that have viewed a mobile ad on a Web site or within an application claim that it drove them to buy online or visit a retailer in-store.

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  1. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  2. Current retail technology and consumer behavior not yet in sync: report
  3. Travel advisors are hottest new thing that never went away
  4. Chinese travelers want personalized service, embracing experiential: report
  5. Bleu de Chanel dives deep with new campaign
  6. Dior goes for gold with flashy J'adore campaign
  7. Nordstrom targets $1M in holiday philanthropy with four partners
  8. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  9. Retailers should show value to woo consumers to loyalty programs: report
  10. David Yurman makes more room for men’s collections in New York move
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